The rise of artificial intelligence is transforming industries across the country, and now it is making a major impact in real estate. According to NerdWallets 2026 buyer survey, nearly half of all homebuyers plan to use AI tools at some point during the home buying process. This shift is especially evident in Florida, where new platforms are reimagining the traditional path to homeownership.
AI Steps Into the Florida Real Estate Market
One of the newest players in the market is Homa, a Florida-based platform designed to help buyers purchase a home with the help of artificial intelligence instead of relying entirely on a traditional real estate agent. The platform automates roughly 95 percent of the process, from understanding the buying journey to helping determine a competitive offer price.
Arman Javaherian, CEO and co-founder of Homa, says the goal is to streamline the experience while cutting down on unnecessary costs. By reducing manual processes, Homa can credit back much of the commission to the buyer. For many first-time homeowners, that savings can be significant.
Buyers See Savings and Convenience
John Harrison, a 21-year-old computer programmer from Temple Terrace, discovered Homa while searching for a way to purchase a home without hiring an agent. He ended up closing on a house and receiving more than ten thousand dollars back, which he immediately put toward upgrades and repairs.
Though heavily automated, Homa still incorporates human interaction. The platform partners with showing agents to give buyers access to homes, and when it comes time to negotiate, buyers are matched with a licensed real estate agent. According to Javaherian, the system blends the best of both worlds by offering multiple expert opinions rather than relying on a single professional.
Traditional Agents Are Adapting Too
AI is not only powering new platforms; it is also being used by experienced real estate agents across Florida. Broker associate and Florida Realtors treasurer Cyndee Haydon uses AI tools to quickly analyze and organize property data. She says this frees up time for the more meaningful part of the client relationship: interpreting the data and explaining what it truly means for a buyer.
But Haydon emphasizes that AI cannot replace the nuanced decision-making of an experienced agent. When buyers remove professionals from the process, they may not realize which crucial pieces of information they are missing.
What This Means for Future Real Estate Professionals
AI is accelerating the need for well-trained, adaptable real estate agents. Despite the automation, buyers still depend on licensed professionals who can interpret data, protect their interests, and guide them through complex decisions.
Cameron Academy prepares future agents to thrive in this evolving landscape by offering Florida-focused licensing education, exam preparation, and professional development. Whether AI becomes a daily tool or simply an optional resource, the value of a knowledgeable, licensed real estate professional remains essential.
A Market Moving Forward
Homa has already closed 15 homes and has dozens more in the offer stage, with plans to expand into Texas and additional states. As platforms like this continue to grow, the industry will likely see even more innovation blending automation with human expertise.
Whether you are pursuing your first real estate license or advancing your career, the future is bright for professionals who understand how technology and human insight can work together.
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
United Real Estate is revolutionizing the real estate industry with its innovative approach to empowering agents and bridging the value gap. The company's Bullseye Lead Boost Program aims to transform the lead generation process, giving agents more control over their leads and ensuring they get the most value out of their investment. United Real Estate also provides comprehensive support and resources to franchisees, helping them maximize their returns in the competitive real estate market. Learn more about this innovative approach at Cameron Academy.
Fannie Mae, the government-sponsored enterprise (GSE), recently announced the launch of innovative programs and resources aimed at tackling the homeownership gap experienced by the Latino community. These initiatives are designed to provide responsible access to housing and long-term sustainable homeownership opportunities. In an effort to promote homeownership among Latinos, Fannie Mae is implementing the HomeReady® Hispanic Centric Approach, a program tailored to meet the unique needs of this community. This initiative offers flexible underwriting guidelines and low down payment options, making homeownership more attainable for qualified Latino borrowers. Furthermore, Fannie Mae is expanding its downpayment assistance program, providing financial support to eligible homebuyers. This expansion aims to help more Latino families overcome the challenge of saving for a down payment, turning their dreams of homeownership into a reality.
This comprehensive report delves into the ongoing demands for change within the National Association of Realtors (NAR) following allegations of sexual harassment and a toxic work environment. The demands include the resignation of top leaders, the implementation of a third-party human resources reporting system, and an independent review of the organization's policies and procedures. We will also explore the response from NAR and the advocacy efforts of the NAR Accountability Project. This report aims to provide a thorough analysis of the situation and shed light on the need for accountability and a more inclusive work culture.
The mortgage market experienced a significant uptick in rates last week, with figures inching closer to the annual high of 7.49%. This unexpected surge has raised concerns among potential homebuyers and industry experts alike. The recent rise in mortgage rates can be attributed to two key factors: a hawkish Federal Reserve meeting and robust jobless claims data. Despite the overall upward trajectory, mortgage rates found some relief towards the end of the week as bond yields began to decline. This reversal offered a glimmer of hope for potential homebuyers, suggesting that rates may stabilize in the near future. However, market volatility and external factors remain influential, warranting cautious optimism.
California is implementing new rules for homeowners insurance carriers to address challenges faced by insurance companies and provide homeowners with more options. The proposed changes aim to retain insurance companies within the state, ensuring a stable insurance market and offering homeowners a wider range of coverage choices. These changes come in response to the departure of major insurance companies and the increased enrollment in the California FAIR Plan. The proposed changes would allow insurers to consider climate change and reinsurance costs when setting their rates. However, they would still require permission from the state to make rate adjustments.
The housing market is currently grappling with a significant decline in pending-home sales due to the surge in mortgage rates and home prices. A recent report from Redfin reveals a 13% drop in pending-home sales compared to the previous year, underscoring the hurdles faced by potential homebuyers. The affordability crisis in the housing market continues to escalate as mortgage rates and home prices hit record highs. The combination of these factors has led to an unprecedented increase in monthly housing payments, making it increasingly challenging for prospective homebuyers to enter the market.
