Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Top Online Real Estate Courses in New York for 2025

If you're considering becoming a real estate agent in New York, passing the 77-hour prelicensing course and the state exam is necessary. To ensure you're well-prepared for these challenges, HousingWire has reviewed the best online real estate courses available in New York.

Upholding the REALTOR® Code of Ethics: A Century of Integrity

In the realm of real estate, where trust and integrity form the bedrock of client relationships, the REALTOR® Code of Ethics stands as a beacon of ethical practice.

By |May 8, 2025|Categories: Article, Ethics, Real Estate|Tags: , |0 Comments

Navigating Tomorrow: New Hampshire’s Housing Market Trends for 2025

Housing remains the hottest topic in the Granite State, as industry leaders converge to discuss the future of residential real estate in New Hampshire.

CertificationPractice.com Revolutionizes Cloud Certification Prep

CertificationPractice.com has announced a significant expansion of its cloud certification preparation platform, now including specialized practice exams for major technologies such as AWS, Google Cloud, Microsoft Azure, Snowflake, Databricks, and Tableau. This expansion is complemented by an AI-driven learning experience, offering a personalized and efficient preparation journey.

By |May 7, 2025|Categories: Article, Cloud Computing, IT Certification|Tags: , |0 Comments

Top Online Real Estate Schools to Watch in 2025

As we cast our eyes toward 2025, the landscape of online real estate education is blossoming, offering professionals a more flexible and comprehensive array of learning options. This evolution is detailed in a recent article by Decatur Metro, which highlights the top four online real estate schools renowned for their quality, effectiveness, and innovation.

By |May 7, 2025|Categories: Article, Education, Real Estate|Tags: |0 Comments

Navigating the World of AI: A Beginner’s Guide

In the world of technology, the creation of AI models is becoming increasingly accessible, opening doors for beginners to dive into the realm of artificial intelligence.