Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Buying a House in 2025: Navigating Challenges and Opportunities

In the ever-evolving landscape of real estate, buying a house in 2025 presents both challenges and opportunities. As the pandemic-fueled housing boom subsides, prospective homebuyers are navigating a market characterized by high home prices and elevated mortgage rates.

By |March 20, 2025|Categories: Article, Personal Finance, Real Estate|Tags: , |0 Comments

Top Digital Solutions for Landlords in 2025

Landlords in 2025 are turning to digital solutions to streamline their operations. Platforms like Avail offer a comprehensive suite of tools to enhance efficiency.

By |March 19, 2025|Categories: Article, Digital Solutions, Property Management|Tags: , |0 Comments

2025 Housing Market Predictions: Navigating Rising Rates and Unbalanced Markets

As the housing market continues its tumultuous journey into 2025, potential homebuyers are facing a landscape marked by rising mortgage rates and ever-increasing home prices. Despite some improvements in housing inventory, the market remains far from balanced.

Understanding the 2025 Housing Market: Navigating Mortgage Rates and Economic Uncertainty

As we approach 2025, the housing market is on the brink of potential shifts, with mortgage rates poised to remain in the upper 6% to low 7% range. This forecast reflects ongoing economic uncertainties and inflation concerns, exacerbated by the Trump Administration's economic policies.

The Struggle for Survival: Florida’s Iconic Orange Groves Under Threat

In the heart of Florida, a state renowned for its lush orange groves, an unprecedented challenge is unfolding. Real estate developers are eyeing these verdant expanses as prime locations for new housing developments, posing a grave threat to the citrus industry.

The Law of Three: A Powerful Marketing Tool for Real Estate

In the ever-evolving world of real estate, the Law of Three emerges as a pivotal strategy for enhancing marketing and branding efforts. This principle, which traces its roots back to the communication theories of Aristotle, posits that limiting choices to three can significantly streamline decision-making processes.