Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Palm Beach: A Real Estate Renaissance

In the sun-drenched locale of Palm Beach, South Florida, a compelling narrative is unfolding in the world of real estate. The "Palm Beach State of the Market" event, hosted by Bisnow, offers a panoramic view of the current dynamics shaping the region's real estate landscape.

By |October 15, 2024|Categories: Article, Events, Real Estate|Tags: , |0 Comments

Real Estate’s Resilience Amidst Economic Turbulence

In a riveting discussion at the Fortune Future of Finance conference, real estate experts explored the durability of the housing market despite numerous economic pressures, likening it to "defying gravity."

Unraveling the Affordable Housing Crisis Through Zoning Reforms

The affordable housing crisis in the United States is a complex issue, and no single solution can address it entirely. However, many cities are increasingly looking to zoning reform as a pivotal strategy to boost housing supply.

By |October 15, 2024|Categories: Affordable Housing, Article, Zoning Reform|Tags: , |0 Comments

Florida Struggling to Regain Footing After Consecutive Hurricanes

The human toll is staggering: approximately 250 lives lost, countless homes destroyed, and millions left without power.

By |October 14, 2024|Categories: Article, Economics, Environment|Tags: , |0 Comments

The Housing Dilemma in Steamboat Springs

Steamboat's identity as a small-town Western haven is at risk. The town, once known for its affordability compared to places like Vail, is now facing a real estate crisis.

By |October 14, 2024|Categories: Article, Community Development, Real Estate|Tags: , |0 Comments

Hitting Home: Housing Affordability Crisis in the U.S.

The American housing market is grappling with a crisis of affordability that is reshaping the landscape of homeownership and renting. With median house prices now six times the median income—up from four to five times two decades ago—the dream of homeownership is slipping away for many.