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The National Association of REALTORS® has released its latest “Home Buyers and Sellers Generational Trends” report, offering a comprehensive look into the buying and selling habits across various generations. This annual report, derived from the Profile of Home Buyers and Sellers, reveals significant trends shaping the real estate market.


Generation Z

Generation Z represents a modest portion of the current market, accounting for 3% of buyers and 2% of sellers. They typically have lower household incomes and are often not yet married or parents. Similar to other young buyers, they tend to purchase older homes.


Millennials

Millennials, divided into younger (26-34 years) and older (35-44 years) groups, constitute about 29% of recent buyers. Younger millennials are notably the most educated, with 78% holding at least a bachelor’s degree. Many use their family home as a launching pad into homeownership, prioritizing proximity to work and commuting costs.


Generation X

Generation X buyers, aged 45-59, make up 24% of recent home purchases. As the highest earners, with a median income of $130,000, they often opt for larger homes, accommodating multi-generational families.


Baby Boomers

Baby Boomers are split into younger (60-69 years) and older (70-78 years) cohorts, collectively forming the largest seller group at 53%. Their motivations range from retirement and downsizing to seeking proximity to family and friends.


The Silent Generation

The Silent Generation (79-99 years) is the smallest buyer group, favoring senior-related housing options. They also have the highest percentage of military veterans.


Financing Purchase of a Home

A significant majority of buyers, especially younger ones, rely on savings for down payments, with 33% of younger millennials receiving financial help from relatives. Older buyers often use proceeds from previous home sales, though some still contend with debt from personal education or their children’s educational expenses.


Selling a Home

Among sellers, baby boomers and the silent generation primarily relocate to be closer to family or because their current home is too large. Millennials often sell due to space constraints or job relocations.


Real Estate Agents and Brokers

Real estate agents and brokers remain indispensable, aiding in negotiations, pricing strategies, and efficient transactions. Despite the internet’s growing role, professionals continue to provide essential expertise throughout the home-buying and selling processes.


This detailed analysis underscores the varied motivations and financial strategies of today’s home buyers and sellers, highlighting the evolving dynamics within the housing market.


Bar graph: share of home buyers by generation Bar graph: buyers who financed their home purchase by age Bar graph: share of home sellers by generation
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