Image of the inauguration of the new president at Coldwell Banker Affiliates

New President of Franchise Operations Welcomed at Coldwell Banker

Jason Waugh Steps Up to Lead Coldwell Banker Affiliates

Coldwell Banker, a renowned real estate brand, has recently appointed Jason Waugh as the new president of Coldwell Banker Affiliates. In his new role, Waugh will be responsible for overseeing the brand’s strategy, operations, and sales for its growing network of franchises. This appointment comes as Coldwell Banker aims to further strengthen its position in the real estate market.

With an impressive background in the industry, Waugh brings a wealth of experience to his new position. Previously associated with Berkshire Hathaway HomeServices and Berkshire Hathaway Home Services Real Estate Professionals for 18 years, Waugh’s expertise and leadership qualities make him an ideal fit for this role.

Liz Gehringer, the president and CEO of Anywhere franchise brands and the former head of Coldwell Banker Affiliates, expressed her confidence in Waugh’s leadership attributes and growth-oriented vision. She stated, “After an extensive search, we found in Jason the leadership attributes and vision for growth that will be invaluable to our affiliate partners.”

Growth and Expansion of the Franchise Network

Under Waugh’s guidance, Coldwell Banker aims to expand its franchise network and solidify its position as a market leader. With over 700 residential and commercial franchises and a presence in 39 countries and territories, Coldwell Banker has a strong foundation for growth.

Waugh expressed his enthusiasm for joining Coldwell Banker and growing the brand’s historic legacy. He highlighted the brand’s footprint of over 100,000 agents and emphasized the importance of providing high value to its partners in a rapidly evolving industry.

Image of real estate agents working together

Recruiting in a Contracting Market with a Unique Approach

In a market where high-producing agents and teams are in high demand, Waugh believes in understanding the unique needs of individual partners. He emphasizes that a one-size-fits-all approach does not work and that a tailored value proposition is essential to attract top talent.

Waugh stated, “It’s really understanding the unique individual needs and identifying the challenges you try to address. For folks that want a partnership that offers high value, Coldwell Banker is the brand that delivers.”

With the real estate industry evolving at a rapid pace, Coldwell Banker’s commitment to providing high value and personalized partnerships sets it apart from other brands. Sales professionals and broker-owners have numerous choices, but Coldwell Banker’s focus on individual needs and its track record of success make it an attractive option.

Image of a real estate agent meeting with a client

Real Estate Industry Evolution and Coldwell Banker’s Value Proposition

The real estate industry is evolving at a rapid pace, with various business models and market trends. Coldwell Banker stands out as a high-value brand that offers personalized partnerships and delivers on its promises.

With choices available to sales professionals and broker-owners, Coldwell Banker’s focus on individual needs and its track record of success make it an attractive option. The brand’s commitment to providing high value and personalized partnerships sets it apart in the competitive real estate market.

Leadership Continues in Owned-Brokerage Business

While Jason Waugh takes the helm of Coldwell Banker Affiliates, Kamini Lane will continue to lead Coldwell Banker’s owned-brokerage business. With approximately 55,000 agents under its umbrella, Coldwell Banker’s owned-brokerage business remains a significant part of the company’s operations.

Wrapping Up

With the appointment of Jason Waugh as the new president of Coldwell Banker Affiliates, the brand is poised for growth and continued success. Waugh’s extensive experience, combined with Coldwell Banker’s established presence in the market, positions the company to further expand its franchise network and provide high value to its partners.

To learn more about Coldwell Banker Affiliates and explore franchise opportunities, visit the Coldwell Banker Franchise Opportunities page.

Opportunities with Coldwell Banker Franchises

Discover the benefits of joining Coldwell Banker’s growing network of franchises and take your real estate career to new heights.

With over 700 residential and commercial franchises across 39 countries and territories, Coldwell Banker offers a unique value proposition and personalized partnerships.

Are you ready for the next step?

Explore Coldwell Banker franchise opportunities today and start your journey towards success in the real estate industry.

Explore Coldwell Banker Franchise Opportunities