Real Estate Agents Want Better AI Tools — And Much Better Training

Real estate professional using laptop in cafe

Artificial intelligence has officially moved into the daily workflow of real estate professionals — but confidence in the technology still lags behind usage. A new survey from Realtors Property Resource reveals that while agents are embracing AI at record levels, many remain unsure about trusting those tools with higher‑stakes responsibilities.

Key Takeaways

  • The vast majority of agents use AI for everyday tasks like crafting listing descriptions, emails and social media posts.
  • Two‑thirds report saving at least one hour weekly, and a third save four hours or more.
  • Concerns around accuracy, compliance and data interpretation remain major roadblocks.
  • Agents want improved tools — and much stronger training.

AI Brings Time Savings, Efficiency and Faster Communication

The survey found that 82% of agents actively use AI in their business, and 92% either use it or plan to. For many, AI has become a behind‑the‑scenes assistant that helps streamline communication, refine marketing, and simplify content creation.

Of those surveyed, 71% said AI saves them valuable time, while 63% reported improved communication with clients and prospects. When every second counts in real estate, these small boosts translate into faster response times, more consistent messaging and increased capacity to generate leads.

More than two‑thirds of agents reported saving at least one hour per week thanks to AI — and 34% said they save four or more.

As one respondent put it: “AI helps me get to the point.”

The Trust Factor: Agents Still Wary of High‑Stakes AI Tasks

Even with widespread use, many agents remain hesitant to fully trust AI‑generated content — especially when legal, financial or compliance risks are involved. According to the survey, 52% feel only somewhat confident or not confident at all when using AI for client‑facing materials or complex decision‑making.

The top concerns include:

  • Accuracy of outputs — 63%
  • Compliance and legal risks — 49%
  • Misinterpretation of market data — 47%
  • Fair housing risks — 28%

These concerns make sense. Pricing strategies, CMAs, contract‑advising and market interpretation carry enormous responsibility. Agents may trust AI with an Instagram post — but a high‑stakes client report? Not yet.

What Agents Want Next: Better Tools and Better Training

The survey highlights a major opportunity: the real estate industry is entering a new era of AI adoption — but the tools and training must catch up. Agents are asking for:

  • Cleaner, more accurate comparative market analyses
  • Better pricing explanations and narratives
  • Client‑ready reports with stronger market interpretation
  • Hyper‑local insights that truly reflect each community

Just as importantly, real estate professionals want hands‑on training. Video walkthroughs, real‑world case studies and clearer guidelines for responsible AI use all ranked high on their list of needs.

Brokerages that implement AI standards and structured training systems will likely enjoy stronger productivity, lower liability and higher retention.

Where Cameron Academy Fits In

As agents navigate this AI revolution, continuing education becomes the key to staying competitive. Cameron Academy — a trusted leader in Florida real estate licensing and professional training nationwide — is ideally positioned to help agents sharpen skills, stay compliant and embrace AI with confidence.

Whether it’s mastering emerging technologies, understanding updated regulations or keeping pace with market evolution, professional education is transforming from optional to essential.

For today’s agents, the right training matters just as much as the right technology.

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By |December 20, 2024|Categories: Article, Health/Medicine, Technology|Tags: , |0 Comments