Real Estate Agents Want Better AI Tools — And Much Better Training
Artificial intelligence has officially moved into the daily workflow of real estate professionals — but confidence in the technology still lags behind usage. A new survey from Realtors Property Resource reveals that while agents are embracing AI at record levels, many remain unsure about trusting those tools with higher‑stakes responsibilities.
Key Takeaways
The vast majority of agents use AI for everyday tasks like crafting listing descriptions, emails and social media posts.
Two‑thirds report saving at least one hour weekly, and a third save four hours or more.
Concerns around accuracy, compliance and data interpretation remain major roadblocks.
Agents want improved tools — and much stronger training.
AI Brings Time Savings, Efficiency and Faster Communication
The survey found that 82% of agents actively use AI in their business, and 92% either use it or plan to. For many, AI has become a behind‑the‑scenes assistant that helps streamline communication, refine marketing, and simplify content creation.
Of those surveyed, 71% said AI saves them valuable time, while 63% reported improved communication with clients and prospects. When every second counts in real estate, these small boosts translate into faster response times, more consistent messaging and increased capacity to generate leads.
More than two‑thirds of agents reported saving at least one hour per week thanks to AI — and 34% said they save four or more.
As one respondent put it: “AI helps me get to the point.”
The Trust Factor: Agents Still Wary of High‑Stakes AI Tasks
Even with widespread use, many agents remain hesitant to fully trust AI‑generated content — especially when legal, financial or compliance risks are involved. According to the survey, 52% feel only somewhat confident or not confident at all when using AI for client‑facing materials or complex decision‑making.
The top concerns include:
Accuracy of outputs — 63%
Compliance and legal risks — 49%
Misinterpretation of market data — 47%
Fair housing risks — 28%
These concerns make sense. Pricing strategies, CMAs, contract‑advising and market interpretation carry enormous responsibility. Agents may trust AI with an Instagram post — but a high‑stakes client report? Not yet.
What Agents Want Next: Better Tools and Better Training
The survey highlights a major opportunity: the real estate industry is entering a new era of AI adoption — but the tools and training must catch up. Agents are asking for:
Cleaner, more accurate comparative market analyses
Better pricing explanations and narratives
Client‑ready reports with stronger market interpretation
Hyper‑local insights that truly reflect each community
Just as importantly, real estate professionals want hands‑on training. Video walkthroughs, real‑world case studies and clearer guidelines for responsible AI use all ranked high on their list of needs.
Brokerages that implement AI standards and structured training systems will likely enjoy stronger productivity, lower liability and higher retention.
Where Cameron Academy Fits In
As agents navigate this AI revolution, continuing education becomes the key to staying competitive. Cameron Academy — a trusted leader in Florida real estate licensing and professional training nationwide — is ideally positioned to help agents sharpen skills, stay compliant and embrace AI with confidence.
Whether it’s mastering emerging technologies, understanding updated regulations or keeping pace with market evolution, professional education is transforming from optional to essential.
For today’s agents, the right training matters just as much as the right technology.
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
United Real Estate is revolutionizing the real estate industry with its innovative approach to empowering agents and bridging the value gap. The company's Bullseye Lead Boost Program aims to transform the lead generation process, giving agents more control over their leads and ensuring they get the most value out of their investment. United Real Estate also provides comprehensive support and resources to franchisees, helping them maximize their returns in the competitive real estate market. Learn more about this innovative approach at Cameron Academy.
Fannie Mae, the government-sponsored enterprise (GSE), recently announced the launch of innovative programs and resources aimed at tackling the homeownership gap experienced by the Latino community. These initiatives are designed to provide responsible access to housing and long-term sustainable homeownership opportunities. In an effort to promote homeownership among Latinos, Fannie Mae is implementing the HomeReady® Hispanic Centric Approach, a program tailored to meet the unique needs of this community. This initiative offers flexible underwriting guidelines and low down payment options, making homeownership more attainable for qualified Latino borrowers. Furthermore, Fannie Mae is expanding its downpayment assistance program, providing financial support to eligible homebuyers. This expansion aims to help more Latino families overcome the challenge of saving for a down payment, turning their dreams of homeownership into a reality.
This comprehensive report delves into the ongoing demands for change within the National Association of Realtors (NAR) following allegations of sexual harassment and a toxic work environment. The demands include the resignation of top leaders, the implementation of a third-party human resources reporting system, and an independent review of the organization's policies and procedures. We will also explore the response from NAR and the advocacy efforts of the NAR Accountability Project. This report aims to provide a thorough analysis of the situation and shed light on the need for accountability and a more inclusive work culture.
The mortgage market experienced a significant uptick in rates last week, with figures inching closer to the annual high of 7.49%. This unexpected surge has raised concerns among potential homebuyers and industry experts alike. The recent rise in mortgage rates can be attributed to two key factors: a hawkish Federal Reserve meeting and robust jobless claims data. Despite the overall upward trajectory, mortgage rates found some relief towards the end of the week as bond yields began to decline. This reversal offered a glimmer of hope for potential homebuyers, suggesting that rates may stabilize in the near future. However, market volatility and external factors remain influential, warranting cautious optimism.
California is implementing new rules for homeowners insurance carriers to address challenges faced by insurance companies and provide homeowners with more options. The proposed changes aim to retain insurance companies within the state, ensuring a stable insurance market and offering homeowners a wider range of coverage choices. These changes come in response to the departure of major insurance companies and the increased enrollment in the California FAIR Plan. The proposed changes would allow insurers to consider climate change and reinsurance costs when setting their rates. However, they would still require permission from the state to make rate adjustments.
The housing market is currently grappling with a significant decline in pending-home sales due to the surge in mortgage rates and home prices. A recent report from Redfin reveals a 13% drop in pending-home sales compared to the previous year, underscoring the hurdles faced by potential homebuyers. The affordability crisis in the housing market continues to escalate as mortgage rates and home prices hit record highs. The combination of these factors has led to an unprecedented increase in monthly housing payments, making it increasingly challenging for prospective homebuyers to enter the market.
