One of the most striking findings is the dominance of digital marketing in how renters search for their next home. With 79% of renters visiting property websites and 75% referencing ILS platforms, it’s clear that an effective digital marketing strategy is paramount. Renters are also heavily influenced by ratings and reviews, with 71% considering them in their decision-making process.
In terms of rental essentials, in-unit washer/dryer and air conditioning top the list with 93% of renters considering them crucial. The work-from-home trend persists, with 52% of respondents still working remotely, driving demand for high-speed internet and soundproof living spaces.
Interestingly, the desire for smart technology is on the rise, with renters willing to pay a premium for amenities like smart thermostats and keyless smart locks. Furthermore, the surveys reveal a shift away from cash transactions, with 34% of renters calling for the ability to pay digitally without extra fees.
Community inclusiveness also plays a significant role, as 85% of renters express satisfaction with their living environments, and over half feel included and accepted. This bodes well for the multifamily industry, highlighting the importance of fostering a respectful and kind community atmosphere.
For a deeper dive into these insights, you can explore the original article on Multi-Housing News.
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