Industry Surveys Reveal Renter Preferences for 2024


As we navigate the ever-evolving landscape of the rental market, recent surveys have shed light on the preferences and priorities of renters in 2024. The 2024 Grace Hill | NMHC Renter Preferences Survey and RentCafe.com’s Rental Listing Preference Survey provide invaluable insights for marketing professionals and property managers alike.


One of the most striking findings is the dominance of digital marketing in how renters search for their next home. With 79% of renters visiting property websites and 75% referencing ILS platforms, it’s clear that an effective digital marketing strategy is paramount. Renters are also heavily influenced by ratings and reviews, with 71% considering them in their decision-making process.


Floorplans

In terms of rental essentials, in-unit washer/dryer and air conditioning top the list with 93% of renters considering them crucial. The work-from-home trend persists, with 52% of respondents still working remotely, driving demand for high-speed internet and soundproof living spaces.


Washer & dryer

Interestingly, the desire for smart technology is on the rise, with renters willing to pay a premium for amenities like smart thermostats and keyless smart locks. Furthermore, the surveys reveal a shift away from cash transactions, with 34% of renters calling for the ability to pay digitally without extra fees.


Community inclusiveness also plays a significant role, as 85% of renters express satisfaction with their living environments, and over half feel included and accepted. This bodes well for the multifamily industry, highlighting the importance of fostering a respectful and kind community atmosphere.


For a deeper dive into these insights, you can explore the original article on Multi-Housing News.


More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Bridging the Mental Health Care Gap in Rural America with Telehealth

Across the vast landscapes of rural America, a silent crisis brews—one that affects the mental well-being of millions. The shortage of mental health care providers, coupled with geographic isolation, has created a significant gap in mental health services. However, a glimmer of hope emerges through telehealth technology, promising to bridge this divide.

By |November 8, 2024|Categories: Article, Mental Health, Rural Health|Tags: , |0 Comments

Revolutionizing Healthcare: The Role of AI at Dartmouth’s CPHAI

Artificial Intelligence (AI) is on the brink of revolutionizing the healthcare industry, promising to enhance patient care by making it more predictive, preventive, and personalized. Spearheading this transformation is Saeed Hassanpour, PhD, director of the Dartmouth Center for Precision Health and Artificial Intelligence (CPHAI). According to Hassanpour, AI's integration into healthcare will increase efficiency, accessibility, and diagnostic accuracy, fundamentally reshaping the landscape.

Real Estate Market: A Decade of Transformation Awaits

The housing market has been a rollercoaster of skyrocketing prices in recent years, leaving many potential homebuyers feeling overwhelmed. This surge in prices stems from the pandemic-driven migration to suburban areas and historically low interest rates.

AI in Healthcare: Revolutionizing Patient Care and Hospital Efficiency

AI is reshaping patient experience by making healthcare more accessible, efficient, and personalized. Through AI-assisted scheduling, virtual health assistants, and remote monitoring, patients receive care that is tailored to their specific needs, significantly reducing wait times and enhancing overall satisfaction.

By |November 8, 2024|Categories: Article, Healthcare, Technology|Tags: , |0 Comments

Healthcare AI: The Dawn of a New Era

The healthcare industry stands on the precipice of a transformative era, driven by the integration of artificial intelligence (AI) into its core operations.

Visual Technologies: Revolutionizing Healthcare

The integration of visual technologies into healthcare heralds a new era of personalized medicine. These innovations offer unprecedented opportunities for investment and improvement in global health outcomes.

By |November 7, 2024|Categories: Article, Healthcare, Visual Technologies|Tags: , |0 Comments