One of the most striking findings is the dominance of digital marketing in how renters search for their next home. With 79% of renters visiting property websites and 75% referencing ILS platforms, it’s clear that an effective digital marketing strategy is paramount. Renters are also heavily influenced by ratings and reviews, with 71% considering them in their decision-making process.
In terms of rental essentials, in-unit washer/dryer and air conditioning top the list with 93% of renters considering them crucial. The work-from-home trend persists, with 52% of respondents still working remotely, driving demand for high-speed internet and soundproof living spaces.
Interestingly, the desire for smart technology is on the rise, with renters willing to pay a premium for amenities like smart thermostats and keyless smart locks. Furthermore, the surveys reveal a shift away from cash transactions, with 34% of renters calling for the ability to pay digitally without extra fees.
Community inclusiveness also plays a significant role, as 85% of renters express satisfaction with their living environments, and over half feel included and accepted. This bodes well for the multifamily industry, highlighting the importance of fostering a respectful and kind community atmosphere.
For a deeper dive into these insights, you can explore the original article on Multi-Housing News.
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
The average life insurance premium in 2026 sits at about 26 dollars per month for a healthy 40-year-old seeking a 20-year, 500,000 dollar term policy, according to recent industry data. Rates continue to be influenced by factors like age, health, and risk class, while certain personal details—such as marital status or number of beneficiaries—have no impact on pricing. With term, whole life, and no-exam options showing wide cost differences, professionals in real estate, insurance, mortgage, and finance can benefit from understanding how underwriting works. This knowledge not only helps with personal financial planning but also supports advising clients effectively in these interconnected industries.
AI is becoming a powerful partner for real estate agents, helping automate repetitive tasks like lead responses, follow ups, marketing content, and paperwork so you can focus on clients and closing deals. From 24/7 chat assistants to AI enhanced visuals and predictive analytics, agents using these tools are gaining a competitive edge without needing technical skills.
Florida’s housing market continues to outpace national growth, with several cities experiencing sharp jumps in home values driven by high demand and limited inventory. New data from Zillow highlights where price acceleration is strongest—from luxury enclaves like Golden Beach and Lake Buena Vista to more affordable markets such as Old Town. For real estate professionals, these insights spotlight emerging opportunities, shifting buyer behavior, and areas of rising investment interest across the state.
Baltimore is moving to close key loopholes in its rental licensing system after thousands of unlicensed and unsafe units came to light. A new city proposal would strengthen enforcement, increase audits, and protect tenants from negligent landlords. With nearly half of rentals still unlicensed, the reform highlights why compliance and ethical property management remain essential across the real estate industry.
Florida lawmakers have taken a major step toward helping homeowners understand rising insurance costs. The Florida House voted 114-0 to approve HB 767, a bill that would require insurers to publicly share more of the data behind their rate increases. While the bill doesn’t limit premiums, it aims to give consumers, real estate professionals, and analysts clearer insight into how insurance companies set their prices as it now heads to the Senate for consideration.
A rising public‑radio journalist walked away from the career she worked years to build after a spontaneous trip to Spain made her question what she truly wanted from life. Trading stability for a teaching visa and a slower pace in Seville, she faced financial uncertainty, culture shocks, and doubts about her future—yet also gained safety, freedom, and a renewed sense of self. Her journey is a reminder that major career shifts, whether abroad or at home, can open the door to unexpected possibilities.
