Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

The healthcare industry is undergoing a significant transformation, marked by rapid growth and innovation. By 2028, the global healthcare market is expected to reach a staggering $665.37 billion, while national healthcare spending is projected to soar to $5.7 trillion by 2026. In this dynamic landscape, healthcare companies must continuously innovate their digital experiences to stay competitive.

Healthcare image

A shift in consumer behavior is becoming evident as healthcare consumers increasingly prioritize access to reliable content and convenient care. The Kyruus 2023 Care Benchmark Report highlights how the public is beginning to shop for healthcare services like any other goods, evaluating options based on quality, cost, and convenience.

To meet these evolving expectations, healthcare providers must develop robust digital marketing strategies and offer seamless online user experiences. Here are five healthcare marketing trends predicted to gain traction in 2024:
  • The Rise of Retail in Healthcare: Major retailers have made significant investments in healthcare services and technologies, such as remote care and wearables, marking a disruption in the healthcare supply chain. These retail health brands excel in delivering user-friendly digital experiences, setting a new standard for convenience. According to a Salesforce study, 83% of consumers value their brand experience as much as the products or services offered, emphasizing the need for healthcare companies to focus on user-centered digital solutions.
  • Content Marketing to Increase Share-of-Voice: With retailers positioning themselves as authoritative voices in healthcare and the rise of AI-generated content, consumers are increasingly skeptical about the information they encounter online. Healthcare marketers should leverage content marketing to provide credible information, enhancing their brand’s reputation and reliability. A SEMrush survey reveals that 62% of healthcare organizations outsource content creation to produce material at scale.
  • Consumer Preference for Internet Search When Shopping for Care: While traditional resources like personal recommendations and health plan websites remain relevant, over half of healthcare consumers start their search with general online queries. Healthcare organizations need to enhance their SEO and SEM efforts to appear prominently in search results, catering to location-based queries that reflect consumer behavior.
  • Online Patient Reviews as a Conversion Driver: Online reviews play a crucial role across industries, with patient reviews significantly influencing healthcare decisions. The Kyruus report highlights that 74% of consumers rate the quality of online reviews as very important. These reviews not only affect search visibility but also impact consumer choices, making it essential for healthcare providers to actively engage with online feedback.
  • Digital Accessibility and Telehealth: The “consumerization” of healthcare dictates that patients expect perpetual access to care through digital channels. Telehealth’s prominence is evidenced by findings from KeyCare, which reports that 45% of consumers prefer telehealth visits for routine issues. Healthcare organizations must enhance telehealth service visibility and streamline online booking systems to meet these preferences.


The digital evolution in healthcare underscores the importance of delivering a cohesive digital experience to improve patient engagement and outcomes. Embracing these trends will position healthcare providers to meet the demands of the modern consumer efficiently.

Authored by: Allison Roy

This post is shared under the MedCity Influencers program, allowing professionals to voice insights on healthcare innovation on MedCity News. Learn more about participating in this initiative here.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

PropTech Funding Soars to $16.7B as Real Estate Enters a New Era of AI-Driven Innovation

PropTech investment surged nearly 68% in 2025, hitting a massive $16.7 billion and surpassing pre-pandemic highs. Investors are shifting toward practical, AI-powered tools that streamline operations, improve efficiency, and deliver immediate results. With 2026 shaping up to be a year of selective but strong growth, real estate professionals who stay ahead of tech trends will gain a major competitive edge.

Florida Insurance Shake-Up: Citizens Announces Even Bigger Rate Cuts for 2026

Florida homeowners are finally seeing real relief as Citizens Property Insurance Corp. unveils an average 8.7% rate decrease for 2026—its largest cut in over a decade. Sparked by recent legislative reforms, a calm hurricane season, and renewed competition from insurers reentering the state, the drop is poised to significantly impact homeowners, real estate professionals, and industry trainees across Florida.

Tampa’s Real Estate Market Enters a Smarter, More Selective Growth Phase

Tampa’s commercial real estate market is still growing, but investors are shifting from rapid dealmaking to highly selective, detail‑driven decisions. Population growth, steady office demand, stabilizing industrial activity, and a rebound in retail are keeping the market strong, while health‑care properties are emerging as a major sector for 2026. The region’s next chapter is defined by precision, disciplined underwriting, and long‑term strategy rather than speed.

Homesage.ai Launches Lightning-Fast AI Comps, Slashing Valuation Time for Real Estate Pros

Homesage.ai has released a new AI-powered comps engine that cuts property valuation time from hours to seconds by analyzing hundreds of data points across listings, public records, and proprietary datasets. Designed for agents, investors, and lenders, the tool delivers highly accurate comparable properties and real-time market insights, giving professionals a competitive edge in today’s rapidly shifting housing landscape.

Are the Massive Realtor Settlements Truly Fair? Federal Judges Are Digging for Answers

A panel of federal judges is closely examining whether the National Association of Realtors’ billion‑dollar antitrust settlements—and similar deals struck by major brokerages—are genuinely fair to the millions of buyers and sellers affected. With plaintiffs arguing that homebuyers’ rights were improperly dismissed and compensation falls far short of true losses, the court’s upcoming decision could reshape commission practices and spark one of the most significant structural shifts in modern real estate.

The SEC’s New “Small RIA” Definition Could Reshape M&A and Spark a Wave of Breakaway Advisers

The SEC is proposing a dramatic shift in how it defines a “small” registered investment adviser — raising the threshold from under 25 million in assets to under 1 billion. The change would instantly reclassify about 96 percent of RIAs and could create ripple effects across mergers and acquisitions, integration planning, and breakaway adviser activity. While the move aims to reduce administrative burden, it may also introduce new complexities for firms scaling past the billion‑dollar mark.