Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

The healthcare industry is undergoing a significant transformation, marked by rapid growth and innovation. By 2028, the global healthcare market is expected to reach a staggering $665.37 billion, while national healthcare spending is projected to soar to $5.7 trillion by 2026. In this dynamic landscape, healthcare companies must continuously innovate their digital experiences to stay competitive.

Healthcare image

A shift in consumer behavior is becoming evident as healthcare consumers increasingly prioritize access to reliable content and convenient care. The Kyruus 2023 Care Benchmark Report highlights how the public is beginning to shop for healthcare services like any other goods, evaluating options based on quality, cost, and convenience.

To meet these evolving expectations, healthcare providers must develop robust digital marketing strategies and offer seamless online user experiences. Here are five healthcare marketing trends predicted to gain traction in 2024:
  • The Rise of Retail in Healthcare: Major retailers have made significant investments in healthcare services and technologies, such as remote care and wearables, marking a disruption in the healthcare supply chain. These retail health brands excel in delivering user-friendly digital experiences, setting a new standard for convenience. According to a Salesforce study, 83% of consumers value their brand experience as much as the products or services offered, emphasizing the need for healthcare companies to focus on user-centered digital solutions.
  • Content Marketing to Increase Share-of-Voice: With retailers positioning themselves as authoritative voices in healthcare and the rise of AI-generated content, consumers are increasingly skeptical about the information they encounter online. Healthcare marketers should leverage content marketing to provide credible information, enhancing their brand’s reputation and reliability. A SEMrush survey reveals that 62% of healthcare organizations outsource content creation to produce material at scale.
  • Consumer Preference for Internet Search When Shopping for Care: While traditional resources like personal recommendations and health plan websites remain relevant, over half of healthcare consumers start their search with general online queries. Healthcare organizations need to enhance their SEO and SEM efforts to appear prominently in search results, catering to location-based queries that reflect consumer behavior.
  • Online Patient Reviews as a Conversion Driver: Online reviews play a crucial role across industries, with patient reviews significantly influencing healthcare decisions. The Kyruus report highlights that 74% of consumers rate the quality of online reviews as very important. These reviews not only affect search visibility but also impact consumer choices, making it essential for healthcare providers to actively engage with online feedback.
  • Digital Accessibility and Telehealth: The “consumerization” of healthcare dictates that patients expect perpetual access to care through digital channels. Telehealth’s prominence is evidenced by findings from KeyCare, which reports that 45% of consumers prefer telehealth visits for routine issues. Healthcare organizations must enhance telehealth service visibility and streamline online booking systems to meet these preferences.


The digital evolution in healthcare underscores the importance of delivering a cohesive digital experience to improve patient engagement and outcomes. Embracing these trends will position healthcare providers to meet the demands of the modern consumer efficiently.

Authored by: Allison Roy

This post is shared under the MedCity Influencers program, allowing professionals to voice insights on healthcare innovation on MedCity News. Learn more about participating in this initiative here.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

How AI Is Transforming Financial Advisors’ Daily Routines in 2026

In 2026, financial advisors are no longer just experimenting with AI — they’re relying on it. Once confined to back-office duties, AI now supports meeting prep, portfolio analysis, and even early-stage financial planning. Advisors say the tech is strengthening client relationships by freeing them from administrative overload, though entry-level roles like paraplanners may feel the squeeze as automation accelerates.

AI Is Outpacing the Mortgage Industry’s Cyber Defenses as Attacks Surge

Cybercriminals are weaponizing AI to launch highly convincing email scams and system breaches across the mortgage industry, overwhelming lenders and servicers whose cybersecurity measures can’t keep up. With major companies already hit and regulation lagging behind, experts warn the sector—now considered critical infrastructure—must rapidly upgrade protections, collaborate on threat intelligence, and improve AI governance before the risks escalate further.

Hidden Housing Costs May Become 2026’s Most Dangerous Budget Buster

Escrow payments are quietly surging across the country as property taxes and insurance premiums spike—pushing many homeowners toward delinquencies and even foreclosure. New data from Cotality shows the sharpest increases hitting the South and Midwest, with Florida among the hardest‑hit states. Even with fixed mortgage rates, rising escrow requirements are driving monthly payments higher and threatening affordability heading into 2026.

Milwaukee’s Commercial Real Estate Market Is Turning the Corner

Milwaukee entered 2025 with renewed momentum, posting its strongest commercial real estate sales volume in three years. After a period of uncertainty and high capital costs, investors are returning with a sharper focus on quality assets, realistic pricing, and reliable cash flow. Activity is increasing across industrial, office, multifamily, and retail sectors, signaling a broad-based recovery fueled by stabilizing interest rates and improved market confidence.

Title Insurance Leaders Lean Into Tech, Efficiency, and Resilience for 2026

As 2026 approaches, the title insurance industry is navigating a complex mix of market recovery, rising fraud threats, and sweeping regulatory changes. Industry leaders say the path forward centers on smarter technology, leaner operations, and stronger support for title agents. With AI-driven workflows, enhanced fraud prevention, and new compliance demands—including FinCEN’s expanded Geographic Targeting Orders—companies like Stewart and First American are reshaping how title work gets done. For real estate and mortgage professionals, the year ahead promises more automation, heightened standards, and major opportunities for those who stay ahead of the curve.

Technology and the Future of Real Estate: Innovation Reshaping 2025

The real estate industry is undergoing a major transformation in 2025 as advancements in AI, proptech, blockchain, and data intelligence redefine how properties are marketed, valued, financed, and experienced. From instant digital valuations and immersive virtual tours to tokenized investments and predictive analytics, technology is reshaping every stage of the real estate lifecycle. Professionals who embrace these innovations—while maintaining the human expertise clients still rely on—will lead the next era of the industry.