Texas Money Saddles Up in San Francisco: Why Lone Star Investors Are Betting Big on Union Square
San Francisco’s commercial real estate market has been through the wringer—but in a twist nobody saw coming, the cavalry has arrived from Texas. Investors from the Lone Star State are scooping up discounted buildings in Union Square and downtown SF, transforming the city’s post‑pandemic slump into a bargain‑hunter’s dream.
According to a recent report from The SF Standard, Texas capital is flowing into major commercial properties, including the seven‑story One Union Square building and potentially the massive 360,000‑square‑foot tower at 600 California Street—once a key part of WeWork’s empire. Dallas‑based Lone Star Funds is widely believed to be the buyer, though the company isn’t talking. Yet.
Why the Sudden Texas Invasion?
The answer lies in timing and opportunity. Derek Daniels, research director at Colliers, says San Francisco’s ongoing recovery has reignited national interest. The city’s once‑struggling “boom loop” is showing signs of life, and investors across the country are tuning in.
“As the recovery gains momentum, we’re seeing renewed interest from investors outside the region,” Daniels said. He credits Mayor Daniel Lurie for boosting confidence through consistent messaging that SF is back in business.
Union Square: From Ghost Town to Golden Opportunity
Once overshadowed by pandemic closures, Union Square is rapidly regaining traction thanks to rising office leasing activity and renewed foot traffic. Kelly Glass of Avison Young says a new wave of buyers is stepping in with enthusiasm.
“There’s a new investor pool focused on the area,” she said. “Whenever I speak to them, they’re like, ‘Oh, you’re getting us excited,’ because the volume is there.”
Not Just Texas: A Coast‑to‑Coast Buying Spree
New York investors, Alaskan groups, and buyers from Southern California have joined the surge, snapping up prime downtown assets. Uris Acquisitions alone has purchased three buildings along Powell Street since May.
Lacie Ravina, vice president at Colliers, puts it simply: “We’ve bottomed out, and investors know it’s time to acquire buildings at historic lows.”
What This Means for Real Estate Professionals
For real estate pros—whether in Florida, Texas, New York, or anywhere in the U.S.—San Francisco’s comeback is a masterclass in market cycles. Markets rarely stay down forever. The savviest investors understand how to spot a bottom, predict a rebound, and act boldly when others hesitate.
At Cameron Academy, we train aspiring and seasoned professionals to recognize these patterns, interpret trends, and make smart, informed decisions. Whether you’re pursuing or renewing a license in real estate, mortgage, insurance, finance, or other fields, education is—and always will be—your most powerful investment.
For full details and continued coverage, visit the original article at
The SF Standard.
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
Commercial real estate deal activity dipped in October for the first time since early 2024, signaling a widening disconnect between buyer and seller pricing expectations in a high‑rate environment. While overall sales remain strong—and even above 2024 levels—the sharp slowdown in momentum highlights rising caution across sectors. Multifamily saw a steep 27% drop in volume, hospitality was the lone sector to grow, and institutional buyers are increasingly targeting discounted office assets. With mortgage originations rebounding but lenders staying selective, 2026 will hinge on how quickly the market aligns on pricing and capital costs.
New Vanguard research reveals that the real impact of financial advisors goes far beyond market performance. Investors say the greatest value comes from peace of mind, personalized planning, emotional reassurance, and the time saved by having a trusted expert manage their financial life. The study highlights a major shift in what clients truly want: confidence, clarity, and guidance that aligns with their personal definition of financial success.
U.S. self‑storage deals surged nearly $1.6 billion in Q3 2025, marking a 62% year‑over‑year jump and the sector’s strongest resurgence in years. REITs paid steep premiums to lock down top‑tier, land‑restricted markets, while states like Florida, California, and Georgia led all sales. New York City dominated with record‑high pricing of $526 per square foot, underscoring the asset class’s resilience and the renewed appetite for specialty commercial investments heading into 2026.
Nearly half a million Florida homeowners are finally seeing relief as Citizens Insurance plans to reduce premiums by up to 11%. After years of rising costs and limited coverage options, the insurer’s shrinking policy load and reduced risk are allowing meaningful savings—averaging about $400 per year for most customers. With several private carriers also lowering rates, experts say this could mark the beginning of a long‑needed stabilization in Florida’s insurance and real estate markets.
Colorado heads into 2026 with steady economic strength despite slowing population growth. The latest forecast from the Leeds School of Business projects 17,500 new jobs, rising incomes, and GDP growth outpacing the national average. Most major industries will expand, even as migration slows and labor shortages persist.
Layoffs across tech, energy, retail, aviation, and education are redefining the 2025 workforce as companies cut costs and accelerate their adoption of AI. Major employers like Amazon, Meta, UPS, and Chevron are restructuring thousands of roles, signaling one of the most significant employment shifts in years. But while traditional positions shrink, demand is rising in fields tied to AI, data, cybersecurity, compliance, and licensed professions. For workers willing to reskill or pivot—especially into areas like real estate, insurance, finance, or other certification‑based careers—new opportunities continue to grow despite the turbulence.
