The COVID-19 pandemic has dramatically reshaped the housing market landscape, resulting in an unprecedented surge in home prices throughout the United States. This surge was driven by record-low interest rates, a limited housing supply, and millennials entering their prime homebuying years. According to data from Zillow, typical home values skyrocketed by 36 percent, climbing from $244,000 in March 2020 to $332,000 by March 2023.
However, this growth was anything but uniform. A compelling new paper titled “The Geography of Pandemic-Era Home Price Trends and the Implications for Affordability” from the Harvard Joint Center for Housing Studies reveals that rural and low-density areas experienced the most significant price increases. The shift toward remote work allowed families to explore housing options beyond high-cost urban centers, leading to a migration trend towards more affordable, less populated regions.
In particular, low-density suburbs of large cities, smaller markets, and rural areas witnessed a notable 36 percent increase in home prices, mirroring the national trend. In contrast, urban and moderate-density suburbs within large metropolitan areas—those with populations exceeding one million—saw more modest increases of 30 percent and 21 percent, respectively. This represents a marked departure from pre-pandemic patterns when price growth was more evenly spread across different regions.

Rural Areas: A Case of Dramatic Growth

Home price growth by county type The disparity in growth is further highlighted by the fact that typical home values in 31 percent of non-metro counties surged by at least 40 percent following the pandemic. By comparison, only 18 percent of urban counties experienced growth beyond this threshold. Such disproportionate growth has intensified affordability issues, particularly in non-metro regions where the average home-value-to-income ratio has escalated from 2.5 to 3.9, approaching levels previously seen in urban counties before the pandemic.

Affordability Challenges Intensify

Map of county home price changes The rapid increase in home prices has significantly strained affordability in areas that were once considered more cost-effective. Rising interest rates have further compounded these affordability challenges, making homeownership an increasingly elusive goal for many. Whether these trends will persist depends on several factors, including ongoing remote work dynamics, regional affordability differences, and the capacity of housing supplies to meet new demand.
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