The Human Touch That Will Never Disappear as AI Transforms Real Estate
The real estate world is evolving fast — and according to AI expert Matt Britton, that’s not something agents should fear. In fact, the faster AI takes over the tedious parts of the job, the more room agents will have to do what they do best: connect with people.
Britton, founder and CEO of consumer insights platform Suzy, delivered this message to more than 2,000 REALTORS® at NAR NXT 2025. His perspective is clear: while the industry may be behind the curve in adopting automation, the opportunities for early adopters have never been bigger.
Real Estate Is Behind the AI Curve — But Not for Long
Many agents are still bogged down by paperwork and manual processes that could be automated today. According to RealEstateNews.com, real estate is trailing other industries in adopting tech that eliminates repetitive tasks — which leaves a massive opening for the agents who jump in early.
“This is moving so fast that the work you’re doing in the next 90-120 days will impact the next 10 years of your career,” Britton warned.
What Will Never Go Away: Human Trust
Despite fears about AI replacing jobs, Britton believes real estate professionals have something irreplaceable: their ability to build real, lasting trust.
“That human connection when you’re making the most important financial decision of your life… is something that will never go away,” he said.
AI may automate tasks, but it can’t replace empathy, creativity, and relationship‑building — the true pillars of a successful real estate career.
AI Agents, Automation, and the Future Workflow
Britton predicts the next wave of real estate innovation will center around “AI agents” — automated digital helpers capable of making smart, low‑level decisions on your behalf. Imagine a system that determines whether a newsletter subscriber deserves a personalized follow‑up.
Real estate pros will soon build their own AI‑powered workflows, much like Amazon and other tech giants restructuring around automation.
Creativity Becomes the New Superpower
One of Britton’s favorite examples involves an AI‑generated country music video — produced simply by setting parameters and letting the system work its magic. For agents, that means endless possibilities: automated social content, personalized buyer nurturing, loan‑estimate helpers, and more.
You don’t need to be a tech genius to unlock AI’s potential. As Britton said, “You do not need to be an expert to do something great.”
As AI rapidly reshapes the industry, education becomes the defining edge. Training platforms like Cameron Academy are already helping Florida agents — and licensed professionals across all 50 states — master new tech tools without losing the human touch that makes their work unforgettable.
To explore the full original reporting, visit RealEstateNews.com for deeper insights.
