“`html

The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.


Key Findings

According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.


The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.


On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.


Motivations and Emerging Technologies

The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.


Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.


For those interested in delving deeper into these findings, the full report is available for download here.


Cover of the realtors® technology survey report
“`

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

The AI Boom in Cancer: Game-Changer or Just Hype?

The promise of artificial intelligence (AI) in the field of oncology is nothing short of revolutionary. As the world grapples with the complexities of cancer, AI is emerging as a potential game-changer in diagnostics, treatment personalization, and drug discovery.

By |January 15, 2025|Categories: Article, Healthcare, Technology|Tags: |0 Comments

HHS Unveils AI Strategic Plan to Revolutionize Healthcare

The U.S. Department of Health and Human Services (HHS) has unveiled its ambitious AI Strategic Plan, a comprehensive blueprint aimed at revolutionizing healthcare, human services, and public health through the transformative power of artificial intelligence.

By |January 15, 2025|Categories: Article, Artificial Intelligence, Healthcare|Tags: , |0 Comments

United States Naval Academy Class of 2024 Graduation

The ceremony was graced by the presence of three distinguished speakers, whose words of wisdom and encouragement left a lasting impression on the attendees.

By |January 14, 2025|Categories: Article, Education, Military|Tags: , |0 Comments

AI Certifications: The Key to Future-Proofing Your Career

In the fast-paced world of artificial intelligence (AI), staying current with the latest technological advancements is crucial for professionals aiming to excel in their careers. As businesses increasingly integrate AI into their operations, the demand for skilled AI experts is surging.

By |January 14, 2025|Categories: Article, Education, Technology|Tags: , |0 Comments

Telemedicine: A Digital Revolution in Healthcare Amid COVID-19

The year 2020 marked a significant turning point in the global healthcare landscape, as the COVID-19 pandemic accelerated the adoption of digital technologies such as telemedicine.

By |January 14, 2025|Categories: Article, Healthcare, Technology|Tags: , |0 Comments

Genomic Biomarkers Market Thrives with Personalized Medicine Boom

The genomic biomarkers market is witnessing a significant surge, driven by the burgeoning demand for personalized medicine. According to the latest report, the market is projected to grow to $14.09 billion by 2028, marking a compound annual growth rate (CAGR) of 17.4%. This approach not only optimizes treatment effectiveness but also minimizes side effects, making it a cornerstone of modern healthcare.