The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.

Key Findings

According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.

The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.

On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.

Motivations and Emerging Technologies

The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.

Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.

For those interested in delving deeper into these findings, the full report is available for download here.