Artificial intelligence has transformed real estate marketing by making it easy to generate polished, digitally enhanced listing photos. But as AI tools increasingly replace reality with idealized versions of homes, a new issue has emerged: housefishing. Buyers and renters are showing up to properties that look nothing like the online images, leading regulators to step in and require transparency. With laws like California’s newly enacted Assembly Bill 723, the industry is being pushed toward clearer labeling and ethical use of AI. As trust becomes a growing concern, real estate professionals must balance innovation with accuracy to stay compliant and credible.