“`html

In a revealing interview with ETRealty.com, PSN Rao, the Hon. Chairman of realtors body NAR-INDIA, sheds light on the pressing challenges faced by real estate brokers in India. The industry, often marred by accusations of unprofessional behavior and misleading potential buyers, is in dire need of reform.

Rao emphasizes the importance of implementing a licensing system for property brokers, a move that could significantly enhance their professionalism and accountability. Despite the real estate regulatory bill’s promise to bring brokers under its scope, it falls short by not addressing the secondary real estate market or establishing a licensing framework. Such oversights, according to Rao, render the bill less effective for the average consumer.

In response to these challenges, NAR-INDIA has initiated various training programs aimed at elevating the skills of real estate brokers across the nation. These programs cover a wide range of topics, including marketing, sales management, and customer relationship management, and are conducted in over 25 cities, benefiting a network of 30,000 brokers.

Interestingly, the rise of online property portals, which some might view as a threat to traditional brokers, is seen by Rao as an opportunity. These platforms serve primarily as listing services and can actually facilitate brokers by providing greater market transparency. They also educate investors and purchasers, contributing to a more informed market environment.

The housing market in India is currently experiencing a downturn, attributed to what Rao describes as a ‘policy paralysis’ of the previous national government. However, there is renewed optimism with the current government’s initiatives, such as reducing FDI limits and cutting home loan rates. Further policy announcements, including the much-anticipated smart city policy and the ‘Housing for All’ program, are expected to revitalize the market.

Despite these positive developments, consumer sentiment remains low, largely due to project delays and contract breaches by developers, particularly in North India. Rao argues that a real estate regulator could address these issues, thereby restoring trust and confidence among buyers.

“`

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Housing Market Momentum Builds Early in 2026

The 2026 housing market is off to a powerful start, with rising buyer activity, expanding inventory, and steady pricing creating one of the most balanced environments in years. Pending home sales and mortgage applications are climbing, inventory has reached 2.6 months of supply, and new listings continue to grow—all signaling renewed confidence and fresh opportunity for real estate professionals nationwide.

Investors Prepare for a High-Confidence 2026 as Commercial Real Estate Stabilizes

A wave of optimism is returning to U.S. commercial real estate heading into 2026, with 95% of investors planning to buy the same or more property than last year. Capital allocations are rising, Sun Belt cities continue to shine, and multifamily remains the top asset class. As pricing stabilizes and debt pressures ease, professionals across real estate and finance are entering a year defined by strategic growth and renewed opportunity.

Florida Homeowners Face Rising Insurance Costs Despite Promised Relief

Floridians were told insurance relief was on the way, but many homeowners are seeing the opposite as premiums continue to rise. Despite state leaders insisting the market is improving and insurers filing rate decreases, homeowners like Lisa Riggi say the real‑world impact tells a different story. Higher property valuations, inflation, and updated replacement‑cost calculations are driving premiums upward, leaving some families questioning whether they can afford to remain in Florida.

Where Did Our Parents’ Florida Go? How Paradise Became Pricier, Glossier, and Almost Unrecognizable

Florida once promised retirees sunshine, low costs, and a $20,000 condo by the pool. But in 2026, soaring insurance rates, rising taxes, shrinking affordable housing, and an influx of wealthier newcomers have transformed the state into a far more expensive version of the paradise our parents knew. From corporate buyouts of mobile home parks to multimillion‑dollar estates redefining the market, today’s Florida is a place of widening gaps, disappearing middle‑range homes, and a future that demands deeper pockets—and smarter market insight.

Mortgage Rates Hold Steady in the Low 6% Range as Buyers Gain Breathing Room

Mortgage rates continue easing into the low 6% range, giving buyers and real estate professionals a welcome boost in early February 2026. Softer labor market data and slipping Treasury yields are helping keep rates stable, with 30‑year fixed loans averaging around 6.26% and refinance rates also trending lower. While affordability remains tight, today’s calmer rate environment is opening doors for more buyers—and offers agents a clearer outlook as they guide clients through a still‑shifting market.

Commercial Real Estate Investors Gear Up for a Major Buying Surge in 2026

A new CBRE survey reveals that U.S. commercial real estate investors are preparing to ramp up acquisitions in 2026, signaling renewed confidence across the sector. Dallas leads the nation for the fifth straight year as the top investment market, followed by Atlanta and San Francisco. Florida markets like Miami and Tampa continue to rise, while cities such as Charlotte, Nashville, Seattle, and New York also attract strong investor attention. With activity heating up nationwide, 2026 is shaping into a powerful year for commercial real estate professionals.