Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Remote Working’s Transformative Impact on India’s Real Estate

"Remote work has redefined what homebuyers seek in a property. The demand for larger living spaces has surged as individuals prioritize homes that can accommodate both living and working activities."

Navigating the Commercial Real Estate Terrain in 2025: Challenges and Renewed Opportunities

Extreme weather events are expected to become more common, affecting real-estate asset values through higher insurance premiums and disruption costs. Despite this, the risk is not yet adequately priced into transaction yields.

Generative AI: A New Era for Commercial Real Estate

Generative AI (GenAI) is emerging as a transformative force, poised to revolutionize real estate operations by automating and optimizing functions such as property operations and asset management with unprecedented insights and efficiency gains.

Almal Real Estate Expands into Commercial and Global Markets

Almal Real Estate, known for its innovative approaches in the real estate sector, is now setting its sights on international markets, including the UAE, Bali, and Thailand. This expansion is part of a broader strategy to diversify its portfolio and tap into the lucrative commercial real estate sector.

Transformative Trends in Commercial Real Estate for 2025

The commercial real estate sector is poised for significant transformation as we move into 2025. This evolution is driven by a confluence of economic shifts, demographic changes, and technological advancements, creating both challenges and opportunities for stakeholders in the industry.

Real Estate Sector Gains Momentum with Budget 2025

The introduction of a national guidance framework for Global Capability Centres (GCCs) is set to bolster the sector significantly, particularly in tier-II and tier-III cities.