Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Top Real Estate Investment Trends for 2025: Expert Insights

As the real estate landscape evolves, strategic investments can make all the difference for stakeholders aiming to maximize returns. Johan Hajji, Cofounder at UpperKey, shares his insights into pivotal trends expected to shape property investment in 2025.

By |February 12, 2025|Categories: Article, Property Investment, Real Estate|Tags: , |0 Comments

The Role of Zoning Regulations in the Housing Affordability Crisis

As the nation confronts the ongoing housing affordability crisis, a key focus has emerged on the role of zoning regulations in either hindering or promoting the construction of affordable housing. These regulations, which dictate land use and building specifics, have come under scrutiny for their potential to either restrict or facilitate housing production.

Real Estate Investment Outlook for 2024: Key Cities and Market Insights

"Despite recent fluctuations, the U.S. housing market continues to be a valuable asset class, with cities across the nation offering promising prospects for those looking to capitalize on economic resilience, job growth, and rental demand."

Key Themes in Commercial Real Estate for 2025: A Tentative Revival

As trust in the market begins to rebuild, a convergence of powerful trends is expected to ignite a strong rebound in transaction volumes, providing a renewed sense of optimism for the industry.

Real Estate Crowdfunding: A New Frontier for Investors

The landscape of real estate investing is undergoing a remarkable transformation, thanks to the rise of real estate crowdfunding platforms. As highlighted in a recent NerdWallet article, these platforms are democratizing access to real estate investments, once the exclusive domain of affluent investors.

By |February 11, 2025|Categories: Article, Crowdfunding, Real Estate Investing|Tags: , |0 Comments

A 22-Year-Old’s Journey to $103K in Real Estate

Meet Anna, a real estate agent and mortgage loan originator, who smartly positioned herself with a top-producing luxury real estate team, earning $103,000 in her first year.