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Eric elfman, ceo, moxiworks
Illustration by Lanette Behiry/Adobe Stock

Eric Elfman, the newly appointed CEO of MoxiWorks, is charting a bold course for disruption in the real estate technology sector. With his appointment in June, Elfman aims to challenge industry complacency by harnessing the power of artificial intelligence and reinforcing a customer-centric approach.

Elfman, speaking to Real Estate News, criticized many vendors for resting on their laurels in the “old world” of real estate tech. He believes the industry, including MoxiWorks, is “ripe for disruption.”

With a background in fast-paced tech startups, Elfman sees untapped opportunities in leveraging AI to process the industry’s vast data reserves. “We are hiring data scientists to begin crawling through our data to figure out where the best, highest value, earliest use of AI will be for us,” he stated.

Revamping the MoxiWorks Platform

Under Elfman’s leadership, MoxiWorks is revamping its platform to adapt to the “new reality for agents.” This involves rethinking the economics for brokerages and agents, especially in light of the NAR’s $418 million settlement. The new platform is expected to launch at the end of the year, with full availability by next summer.

Startup Perspective in Proptech

Elfman brings an entrepreneurial drive to MoxiWorks, a trait honed over 25 years of leading companies he founded. He aims to inject this dynamism into an industry he claims is “totally disruptable.” He argues that as B2B companies mature, they often prioritize profitability over innovation, a trend he intends to reverse.

AI: The Key to Untapped Data

Elfman sees real estate as lagging behind other content-rich markets in utilizing AI. “What you won’t see from MoxiWorks is marketing-speak about AI with no teeth. We will announce our strategy when we have something meaningful for the market,” he assured.

Competing in a Changing Market

Elfman’s vision for MoxiWorks is to focus on helping agents secure listings. “If MoxiWorks were a factory, the single widget that we produce is a listing for an agent,” he explained. This strategy involves taking on competitors to expand market share and offering advanced capabilities against both established and emerging players.

For more insights into Elfman’s plans and the future of MoxiWorks, read the full article on Real Estate News.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

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By |November 22, 2025|Categories: Article, Florida Housing News, Foreclosure and Distressed Properties, Real Estate Market Trends|Tags: , , |0 Comments
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By |November 22, 2025|Categories: Article, Community Engagement, Real Estate Development, Urban Planning|Tags: , , |0 Comments
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Is There Really a Housing Crisis? A Fresh, Ground‑Level Look at Today’s Market

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By |November 22, 2025|Categories: Article, Housing Market Insights, Professional Development, Real Estate Industry Trends|Tags: , , |0 Comments
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Florida’s Insurance Crisis Is Reshaping Communities and Squeezing the Middle Class

Hurricane Ian’s aftermath has exposed a growing affordability crisis across Southwest Florida. Skyrocketing insurance premiums, soaring construction costs, and rapid gentrification are making it harder for long‑time residents and middle‑class families to stay in their communities. From Fort Myers Beach to inland neighborhoods, homeowners, renters, and small businesses are feeling the pressure as rising costs reshape the region’s housing market and push many to reconsider their future in the state.

By |November 21, 2025|Categories: Article, Climate Impact on Housing, Florida Real Estate Market, Insurance Industry Issues|Tags: , , |0 Comments
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Florida’s Home Insurance Shake‑Up Exposes Old Problems Behind New Reforms

Florida’s home insurance market is facing its biggest credibility crisis in years. Despite major reforms meant to stabilize the system, homeowners are being pushed from Citizens into higher‑priced private insurers, many tied to companies that previously collapsed. Questionable financial ratings, high claim‑denial rates, and luxury‑level executive payouts are raising red flags across the state. For real estate and insurance professionals, this unstable landscape is reshaping home affordability, buyer confidence, and long‑term risk in Florida’s property market.

By |November 21, 2025|Categories: Article, Florida Insurance Market, Government Policy and Regulation, Real Estate Industry Impact|Tags: , , |0 Comments
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Michigan Moves Toward Fully Online Continuing Education for Licensed Professionals

A new Michigan House bill aims to let licensed professionals complete all continuing education requirements online, offering greater flexibility for workers juggling rural travel, multiple jobs, or family demands. Supporters say the reform maintains high professional standards while removing unnecessary barriers, with regulators backing the shift and in‑person options remaining available.

By |November 21, 2025|Categories: Article, Continuing Education, Government Policy, Professional Industries|Tags: , , |0 Comments
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Eric elfman's vision for disrupting real estate tech with ai 2026

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