Gen Z, RichTok, and the Race for Financial Independence: Why Young Investors Are Getting Their Money Advice From Social Media
A new Fortune deep dive reveals something older generations may find surprising: more than half of Gen Z investors say they entered the stock market because of social media. Not textbooks. Not traditional advisors. TikTok, Instagram, YouTube, and the viral world of #RichTok.
The study—part of a five-year survey of 300,000 people by the Oliver Wyman Forum—shows that 55% of Gen Z and 44% of millennials credit social media as the top influence in their decision to start investing. For a generation raised on short videos, curated lifestyles, and algorithm-powered advice, the typical financial advisor in a suit is no longer the go-to.
The Rise of Finance Influencers (and “Funance”)
Creators like Vivian Tu, known as Your Rich BFF, have made investing feel approachable. Tu, with millions of followers across TikTok and Instagram, turns complex financial concepts into digestible, entertaining content—sometimes comparing stock market dynamics to the Kardashians or The Real Housewives.
Then there’s Rebecca Ma, aka Becca Bloom, whose luxury lifestyle content—feeding her cat caviar, filming her designer hauls—draws millions of views. While not a financial educator, her aspirational lifestyle embodies the dream fueling many Gen Z investment decisions: financial independence and the freedom to live big.
According to Fortune’s reporting, the rising pressure to “make it” is real. In 2022, only 18% of people said they felt financial pressure as a marker of success. By 2025, that number jumped to 33%, ballooning even higher among low-income earners and baby boomers nearing retirement.
Gen Z Is Investing Earlier Than Any Generation Before
A World Economic Forum survey found that over half of Gen Z began learning about investing before even entering the workforce—compared to only 20% of Baby Boomers. Nearly a third of Gen Z began investing in college or early adulthood, double the rate of millennials.
The driver? Economic uncertainty. With a shaky job market and pessimism about the future of Social Security, Gen Z is laser-focused on building wealth early and independently. As Natalya Guseva of the World Economic Forum put it, Gen Z increasingly believes they “can’t rely on governments and pensions” the way previous generations did.
AI Is Becoming Gen Z’s Financial Advisor
Younger investors are embracing artificial intelligence at unprecedented levels. Nearly half of participants in the Oliver Wyman survey said they consult AI when investing—up sharply from the previous year.
Interestingly, Gen Z mostly uses AI as a teacher or “sounding board,” not a fully autonomous investor. Many say AI makes them feel more understood than human advisors. And in a revealing trend, Gen Z trusts institutions more when those institutions offer AI-powered tools.
Crypto: The Default Entry Point for Young Investors
While older generations build portfolios of stocks, bonds, and diversified assets, Gen Z leans heavily toward cryptocurrency. According to the WEF survey, crypto represents more than one-third of the portfolios of 71% of Gen Z investors—far higher than any other age group.
The reason isn’t just exposure. Guseva notes that crypto has outperformed traditional finance in marketing and accessibility. Gen Z finds crypto easier to access and even easier to “understand” than stocks or bonds.
This shift highlights a generation eager for high-risk, high-reward opportunities—and skeptical of slow, traditional paths toward wealth.
What This Means for the Future of Financial Education
Gen Z’s hunger for financial literacy is undeniable. They want independence, stability, and options—and they’re turning to creators, AI, and alternative assets to get there. But while social platforms offer speed and entertainment, professionals know that financial literacy built on structure—not virality—is what leads to long-term success.
That’s where institutions like Cameron Academy quietly make a difference. Whether someone is pursuing real estate, finance, mortgages, insurance, or other licensed careers, structured education provides the foundation TikTok alone can’t supply. The new generation wants freedom—and knowledge remains the most powerful shortcut to achieving it.
As Gen Z continues redefining money, markets, and success, one thing is clear: they aren’t waiting for permission. They’re building their futures now—one #RichTok, investment app, and AI-powered decision at a time.
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
In a significant business transaction, Old Republic International Corporation has sold its mortgage insurance business to Arch Capital Group Ltd. for a staggering $140 million. This strategic move marks a pivotal moment in the industry and will have far-reaching implications for both companies involved. Old Republic's exit from the mortgage insurance market is part of a strategy to refocus its resources on core business lines. For Arch Capital Group, the acquisition presents a tremendous opportunity for expansion, aiming to strengthen its position in the mortgage insurance market. This development will shape the landscape of the mortgage insurance market and have implications for both companies involved.
Welcome to a new era where home appraisals are completed in minutes, thanks to precise measurements and accurate property sketches. This is made possible by CoreLogic, a leading provider of property data and analytics, through their groundbreaking augmented reality (AR) tool, ScanToSketch. This tool is transforming the home appraisal process and its potential applications in the real estate industry. ScanToSketch leverages the power of Light Detection and Ranging (LiDAR) technology and augmented reality, enabling appraisers to capture precise measurements and create detailed property sketches in real-time. This advancement not only saves time but also ensures accuracy, revolutionizing the way home appraisals are conducted.
The recent verdict in the Sitzer/Burnett commission lawsuit has left the real estate industry in a state of uncertainty. The National Association of Realtors (NAR) and four major real estate brokerages, accused of inflating commission rates, are facing a $6.2 million judgment. NAR president Tracy Kasper, expressing disappointment at the verdict, plans to appeal the decision. This landmark decision has sent shockwaves through the industry, leaving agents uncertain about the future of their business. Kasper emphasizes the importance of transparency, communication, and staying informed about local regulations. Agents should proactively address any concerns or questions their clients may have about commission rates. It is crucial to provide clear explanations of the value agents bring to the transaction and ensure that clients understand all their choices.
In response to the affordability pressures in the housing market, 54 new homebuyer assistance programs were introduced in the third quarter, bringing the total number of such programs to 2,256. These programs aim to provide support and assistance to homebuyers, particularly those facing challenges in affording a home. The homebuyer assistance programs offer various types of aid, including down payment assistance, closing cost assistance, and low-interest loans. Companies and organizations across the country have introduced these programs to help potential homebuyers overcome financial barriers and achieve their homeownership goals. These programs are available in different states, with some states offering a higher number of programs compared to others.
Better Home & Finance Holding Company, a renowned digital lender based in New York, has recently made a groundbreaking move in the mortgage industry. In partnership with Infosys, a leading information technology consulting company, Better Home & Finance has launched a cutting-edge white-labeled mortgage-as-a-service platform. This innovative platform aims to revolutionize the mortgage process by providing an integrated end-to-end digital solution that streamlines every step of the lending journey. The mortgage-as-a-service platform handles all aspects of the mortgage process, from the initial point of sale to loan origination, underwriting, closing, funding, and investor sale. By leveraging advanced technology and automation, Better Home & Finance's platform reduces origination costs and helps partners navigate the operational volatility caused by the current interest rate environment.
Despite a decline in mortgage origination volume in Q3 2023, UWM Holdings Corporation, the parent company of United Wholesale Mortgage (UWM), showcased a robust financial performance. The company reported a net income of $1.6 billion, an increase from $1.5 billion in the previous quarter. This improvement in net income margin is a testament to UWM's resilience and adaptability in a fluctuating market. Even with a decrease in mortgage origination volume, UWM reported an increase in net income. This positive financial performance is attributed to UWM's strategic shift towards higher profitability loans, such as jumbo loans and non-QM loans. By focusing on these higher-margin loans, UWM has been able to maintain strong profitability despite the overall decline in volume.
