Real Estate Agents Want Better AI Tools — And Much Better Training
Artificial intelligence has officially moved into the daily workflow of real estate professionals — but confidence in the technology still lags behind usage. A new survey from Realtors Property Resource reveals that while agents are embracing AI at record levels, many remain unsure about trusting those tools with higher‑stakes responsibilities.
Key Takeaways
The vast majority of agents use AI for everyday tasks like crafting listing descriptions, emails and social media posts.
Two‑thirds report saving at least one hour weekly, and a third save four hours or more.
Concerns around accuracy, compliance and data interpretation remain major roadblocks.
Agents want improved tools — and much stronger training.
AI Brings Time Savings, Efficiency and Faster Communication
The survey found that 82% of agents actively use AI in their business, and 92% either use it or plan to. For many, AI has become a behind‑the‑scenes assistant that helps streamline communication, refine marketing, and simplify content creation.
Of those surveyed, 71% said AI saves them valuable time, while 63% reported improved communication with clients and prospects. When every second counts in real estate, these small boosts translate into faster response times, more consistent messaging and increased capacity to generate leads.
More than two‑thirds of agents reported saving at least one hour per week thanks to AI — and 34% said they save four or more.
As one respondent put it: “AI helps me get to the point.”
The Trust Factor: Agents Still Wary of High‑Stakes AI Tasks
Even with widespread use, many agents remain hesitant to fully trust AI‑generated content — especially when legal, financial or compliance risks are involved. According to the survey, 52% feel only somewhat confident or not confident at all when using AI for client‑facing materials or complex decision‑making.
The top concerns include:
Accuracy of outputs — 63%
Compliance and legal risks — 49%
Misinterpretation of market data — 47%
Fair housing risks — 28%
These concerns make sense. Pricing strategies, CMAs, contract‑advising and market interpretation carry enormous responsibility. Agents may trust AI with an Instagram post — but a high‑stakes client report? Not yet.
What Agents Want Next: Better Tools and Better Training
The survey highlights a major opportunity: the real estate industry is entering a new era of AI adoption — but the tools and training must catch up. Agents are asking for:
Cleaner, more accurate comparative market analyses
Better pricing explanations and narratives
Client‑ready reports with stronger market interpretation
Hyper‑local insights that truly reflect each community
Just as importantly, real estate professionals want hands‑on training. Video walkthroughs, real‑world case studies and clearer guidelines for responsible AI use all ranked high on their list of needs.
Brokerages that implement AI standards and structured training systems will likely enjoy stronger productivity, lower liability and higher retention.
Where Cameron Academy Fits In
As agents navigate this AI revolution, continuing education becomes the key to staying competitive. Cameron Academy — a trusted leader in Florida real estate licensing and professional training nationwide — is ideally positioned to help agents sharpen skills, stay compliant and embrace AI with confidence.
Whether it’s mastering emerging technologies, understanding updated regulations or keeping pace with market evolution, professional education is transforming from optional to essential.
For today’s agents, the right training matters just as much as the right technology.
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
The Real Estate Board of New York (REBNY) has announced a new policy requiring sellers to directly pay the buyer's agent, effective from January 1. This significant shift aims to enhance transparency and address potential conflicts of interest in real estate transactions. The policy comes amidst ongoing lawsuits related to commission sharing and allegations of unethical practices. The implementation of this policy is expected to impact the real estate industry significantly, with sellers needing to factor in the cost of the buyer's agent commission when pricing their properties.
In a significant development, the U.S. Senate has voted to block the implementation of the Consumer Financial Protection Bureau's (CFPB) small business lending rule. This decision has sparked a heated debate over the impact it may have on small businesses across the country. President Biden, in response, has threatened to veto the Senate's decision, emphasizing his commitment to fair lending practices and supporting small businesses. The CFPB's rule, implemented in October 2020, requires lenders to collect and report data on small business lending. This includes information on the race, sex, and ethnicity of borrowers, with the aim of identifying and addressing potential disparities in access to credit for minority-owned and women-owned small businesses. The Senate's decision to block the CFPB's rule has been celebrated by small business advocates and industry groups critical of the CFPB's regulatory approach. However, the implications of this decision remain uncertain, as President Biden's threatened veto looms large.
The world of real estate has recently been shaken by a wave of class-action commission lawsuits, sparking a contentious debate. These lawsuits demand scrutiny to understand their implications and validity. A primary counter-argument is the freedom of consumer choice. In today's digital age, potential buyers and sellers have access to a wealth of online resources, enabling them to undertake real estate transactions independently. Another critical factor is the negotiability of commissions in the real estate sector. Commission rates are not fixed, they are subject to negotiation between the agent and the client. This flexibility allows for open discussions, leading to mutually agreeable terms. Despite the emergence of discount brokerage firms, consumers continue to place their trust in traditional real estate agents. This preference stems not only from cost considerations but also from the value of expertise, guidance, and personalized service that agents offer. Real estate transactions are complex and often involve significant financial investments. Trusted agents provide invaluable insights, market knowledge, and negotiation skills, helping clients make informed decisions and navigate potential challenges confidently.
In the last two years, the housing market has seen a dramatic shift. Soaring mortgage rates and rising home prices have led to the fastest erosion in housing market affordability in modern history, with first-time homebuyers feeling the impact the most. The housing market has undergone significant changes over the past two years, leading to a substantial increase in the income required to purchase a median-priced home. According to recent data from Redfin, a homebuyer must now earn $114,627 to afford the typical U.S. home. This is a 15% increase from the previous year and more than 50% higher than pre-pandemic levels.
The housing market has shown remarkable resilience in the face of rising mortgage rates. Despite rates reaching 8%, new listings data remains steady, indicating a healthy supply of homes for sale. This stability is a positive sign for both buyers and sellers, demonstrating the strength of the housing market. Despite the increase in mortgage rates, sellers in the housing market have maintained their confidence. This confidence is reflected in the steady new listing data, as sellers continue to list their properties without hesitation. It indicates that sellers believe there is still strong demand from buyers and that the potential financial impact of higher mortgage rates does not outweigh the benefits of selling their homes.
The Real Estate Board of New York (REBNY) has introduced a groundbreaking requirement for sellers to directly compensate buyers' agents. This significant change has the potential to transform the real estate industry, eliminating conflicts of interest and promoting a more client-centric approach. This shift in the compensation landscape aims to create a more transparent and trustworthy environment for buyers. Moreover, this shift towards a client-centric approach aligns with the mission and values of Cameron Academy. As a leading provider of real estate education, Cameron Academy is committed to empowering professionals to navigate the evolving industry landscape and prioritize the best interests of their clients.
