Real Estate Agents Want Better AI Tools — And Much Better Training

Real estate professional using laptop in cafe

Artificial intelligence has officially moved into the daily workflow of real estate professionals — but confidence in the technology still lags behind usage. A new survey from Realtors Property Resource reveals that while agents are embracing AI at record levels, many remain unsure about trusting those tools with higher‑stakes responsibilities.

Key Takeaways

  • The vast majority of agents use AI for everyday tasks like crafting listing descriptions, emails and social media posts.
  • Two‑thirds report saving at least one hour weekly, and a third save four hours or more.
  • Concerns around accuracy, compliance and data interpretation remain major roadblocks.
  • Agents want improved tools — and much stronger training.

AI Brings Time Savings, Efficiency and Faster Communication

The survey found that 82% of agents actively use AI in their business, and 92% either use it or plan to. For many, AI has become a behind‑the‑scenes assistant that helps streamline communication, refine marketing, and simplify content creation.

Of those surveyed, 71% said AI saves them valuable time, while 63% reported improved communication with clients and prospects. When every second counts in real estate, these small boosts translate into faster response times, more consistent messaging and increased capacity to generate leads.

More than two‑thirds of agents reported saving at least one hour per week thanks to AI — and 34% said they save four or more.

As one respondent put it: “AI helps me get to the point.”

The Trust Factor: Agents Still Wary of High‑Stakes AI Tasks

Even with widespread use, many agents remain hesitant to fully trust AI‑generated content — especially when legal, financial or compliance risks are involved. According to the survey, 52% feel only somewhat confident or not confident at all when using AI for client‑facing materials or complex decision‑making.

The top concerns include:

  • Accuracy of outputs — 63%
  • Compliance and legal risks — 49%
  • Misinterpretation of market data — 47%
  • Fair housing risks — 28%

These concerns make sense. Pricing strategies, CMAs, contract‑advising and market interpretation carry enormous responsibility. Agents may trust AI with an Instagram post — but a high‑stakes client report? Not yet.

What Agents Want Next: Better Tools and Better Training

The survey highlights a major opportunity: the real estate industry is entering a new era of AI adoption — but the tools and training must catch up. Agents are asking for:

  • Cleaner, more accurate comparative market analyses
  • Better pricing explanations and narratives
  • Client‑ready reports with stronger market interpretation
  • Hyper‑local insights that truly reflect each community

Just as importantly, real estate professionals want hands‑on training. Video walkthroughs, real‑world case studies and clearer guidelines for responsible AI use all ranked high on their list of needs.

Brokerages that implement AI standards and structured training systems will likely enjoy stronger productivity, lower liability and higher retention.

Where Cameron Academy Fits In

As agents navigate this AI revolution, continuing education becomes the key to staying competitive. Cameron Academy — a trusted leader in Florida real estate licensing and professional training nationwide — is ideally positioned to help agents sharpen skills, stay compliant and embrace AI with confidence.

Whether it’s mastering emerging technologies, understanding updated regulations or keeping pace with market evolution, professional education is transforming from optional to essential.

For today’s agents, the right training matters just as much as the right technology.

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

A Strategic Business Move: Old Republic’s Exit from the Mortgage Insurance Market

In a significant business transaction, Old Republic International Corporation has sold its mortgage insurance business to Arch Capital Group Ltd. for a staggering $140 million. This strategic move marks a pivotal moment in the industry and will have far-reaching implications for both companies involved. Old Republic's exit from the mortgage insurance market is part of a strategy to refocus its resources on core business lines. For Arch Capital Group, the acquisition presents a tremendous opportunity for expansion, aiming to strengthen its position in the mortgage insurance market. This development will shape the landscape of the mortgage insurance market and have implications for both companies involved.

Innovation in Home Appraisals: CoreLogic’s Augmented Reality Tool

Welcome to a new era where home appraisals are completed in minutes, thanks to precise measurements and accurate property sketches. This is made possible by CoreLogic, a leading provider of property data and analytics, through their groundbreaking augmented reality (AR) tool, ScanToSketch. This tool is transforming the home appraisal process and its potential applications in the real estate industry. ScanToSketch leverages the power of Light Detection and Ranging (LiDAR) technology and augmented reality, enabling appraisers to capture precise measurements and create detailed property sketches in real-time. This advancement not only saves time but also ensures accuracy, revolutionizing the way home appraisals are conducted.

Commission Lawsuit Uncertainty: A Guide for Agents

The recent verdict in the Sitzer/Burnett commission lawsuit has left the real estate industry in a state of uncertainty. The National Association of Realtors (NAR) and four major real estate brokerages, accused of inflating commission rates, are facing a $6.2 million judgment. NAR president Tracy Kasper, expressing disappointment at the verdict, plans to appeal the decision. This landmark decision has sent shockwaves through the industry, leaving agents uncertain about the future of their business. Kasper emphasizes the importance of transparency, communication, and staying informed about local regulations. Agents should proactively address any concerns or questions their clients may have about commission rates. It is crucial to provide clear explanations of the value agents bring to the transaction and ensure that clients understand all their choices.

By |November 27, 2023|Categories: Real Estate Industry|Tags: |0 Comments

Alleviating Housing Market Pressures: New Homebuyer Assistance Programs

In response to the affordability pressures in the housing market, 54 new homebuyer assistance programs were introduced in the third quarter, bringing the total number of such programs to 2,256. These programs aim to provide support and assistance to homebuyers, particularly those facing challenges in affording a home. The homebuyer assistance programs offer various types of aid, including down payment assistance, closing cost assistance, and low-interest loans. Companies and organizations across the country have introduced these programs to help potential homebuyers overcome financial barriers and achieve their homeownership goals. These programs are available in different states, with some states offering a higher number of programs compared to others.

Mortgage-as-a-Service Platform Launched by Better Home & Finance and Infosys

Better Home & Finance Holding Company, a renowned digital lender based in New York, has recently made a groundbreaking move in the mortgage industry. In partnership with Infosys, a leading information technology consulting company, Better Home & Finance has launched a cutting-edge white-labeled mortgage-as-a-service platform. This innovative platform aims to revolutionize the mortgage process by providing an integrated end-to-end digital solution that streamlines every step of the lending journey. The mortgage-as-a-service platform handles all aspects of the mortgage process, from the initial point of sale to loan origination, underwriting, closing, funding, and investor sale. By leveraging advanced technology and automation, Better Home & Finance's platform reduces origination costs and helps partners navigate the operational volatility caused by the current interest rate environment.

By |November 27, 2023|Categories: Digital Mortgage Services|Tags: |0 Comments

Surge in UWM’s Profits: Q3 Highlights

Despite a decline in mortgage origination volume in Q3 2023, UWM Holdings Corporation, the parent company of United Wholesale Mortgage (UWM), showcased a robust financial performance. The company reported a net income of $1.6 billion, an increase from $1.5 billion in the previous quarter. This improvement in net income margin is a testament to UWM's resilience and adaptability in a fluctuating market. Even with a decrease in mortgage origination volume, UWM reported an increase in net income. This positive financial performance is attributed to UWM's strategic shift towards higher profitability loans, such as jumbo loans and non-QM loans. By focusing on these higher-margin loans, UWM has been able to maintain strong profitability despite the overall decline in volume.

By |November 26, 2023|Categories: Mortgage Industry|Tags: |0 Comments