The Evolving Role of Virtual Tours in Real Estate: A Study of 75,000 Home Sales
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
In an era where technology continues to reshape the landscape of real estate, the role of virtual tours remains a topic of debate. According to a recent study published by HBS Working Knowledge, virtual tours, which surged in popularity during the COVID-19 pandemic, might not significantly enhance home sale prices or reduce the time properties spend on the market.
The comprehensive research, conducted by Isamar Troncoso of Harvard Business School and Mengxia Zhang of Western University, analyzed over 75,000 home sales in the greater Los Angeles area. Their findings suggest that while virtual tours offer certain advantages, their impact on sales outcomes is less pronounced than previously thought.
Troncoso’s study, accessible here, reveals that the quality of photos and listing descriptions often overshadow the benefits of virtual tours. “Maybe it doesn’t help you to get a 5 percent sales price rise by using visual tools—but it might help sellers in many other ways,” Troncoso notes. In the post-pandemic world, the initial boost virtual tours provided seems to have waned, with traditional factors like location and presentation regaining their prominence.
The study utilized cutting-edge machine learning techniques to sift through data from the real estate platform Redfin, examining various aspects such as sale prices, market duration, and initial pricing strategies. Interestingly, only about 22 percent of the listings included virtual tours, and these often came with higher-quality photos and longer descriptions.
One intriguing insight from the research is the nuanced role of virtual tours in different neighborhoods. In areas served by smaller real estate firms or those less sought after, virtual tours might still offer a marginal benefit. Troncoso explains, “These are areas in which these technologies penetrated less. So that’s why you see a little bit more of a marginal effect when those sellers have virtual tours.”
For buyers, virtual tours can streamline the house-hunting process by helping them eliminate properties that don’t meet their criteria, making their search more efficient. “Maybe it doesn’t really get you to say, ‘Oh, now I really like that house,’ but it’s going to help you to be like, ‘Oh, I don’t like this one, so I won’t bother to go and see it,’” Troncoso adds.
As virtual tour technologies continue to evolve and become more affordable, their application might expand beyond home sales to areas like long- and short-term rentals. However, for now, the key takeaway for sellers is to prioritize high-quality photos and descriptions unless specific conditions suggest otherwise.
In conclusion, the study underscores the importance of context in leveraging virtual tours effectively in real estate. For further insights and related topics, readers can explore articles such as When Glasses Land the Gig: Employers Still Choose Workers Who ‘Look the Part’ and Shrinking the Racial Wealth Gap, One Mortgage at a Time.
For more information and to view the original research, visit the HBS Working Knowledge website.
In an era where technology continues to reshape the landscape of real estate, the role of virtual tours remains a topic of debate. According to a recent study published by HBS Working Knowledge, virtual tours, which surged in popularity during the COVID-19 pandemic, might not significantly enhance home sale prices or reduce the time properties spend on the market.
The comprehensive research, conducted by Isamar Troncoso of Harvard Business School and Mengxia Zhang of Western University, analyzed over 75,000 home sales in the greater Los Angeles area. Their findings suggest that while virtual tours offer certain advantages, their impact on sales outcomes is less pronounced than previously thought.
Troncoso’s study, accessible here, reveals that the quality of photos and listing descriptions often overshadow the benefits of virtual tours. “Maybe it doesn’t help you to get a 5 percent sales price rise by using visual tools—but it might help sellers in many other ways,” Troncoso notes. In the post-pandemic world, the initial boost virtual tours provided seems to have waned, with traditional factors like location and presentation regaining their prominence.
The study utilized cutting-edge machine learning techniques to sift through data from the real estate platform Redfin, examining various aspects such as sale prices, market duration, and initial pricing strategies. Interestingly, only about 22 percent of the listings included virtual tours, and these often came with higher-quality photos and longer descriptions.
One intriguing insight from the research is the nuanced role of virtual tours in different neighborhoods. In areas served by smaller real estate firms or those less sought after, virtual tours might still offer a marginal benefit. Troncoso explains, “These are areas in which these technologies penetrated less. So that’s why you see a little bit more of a marginal effect when those sellers have virtual tours.”
For buyers, virtual tours can streamline the house-hunting process by helping them eliminate properties that don’t meet their criteria, making their search more efficient. “Maybe it doesn’t really get you to say, ‘Oh, now I really like that house,’ but it’s going to help you to be like, ‘Oh, I don’t like this one, so I won’t bother to go and see it,’” Troncoso adds.
As virtual tour technologies continue to evolve and become more affordable, their application might expand beyond home sales to areas like long- and short-term rentals. However, for now, the key takeaway for sellers is to prioritize high-quality photos and descriptions unless specific conditions suggest otherwise.
In conclusion, the study underscores the importance of context in leveraging virtual tours effectively in real estate. For further insights and related topics, readers can explore articles such as When Glasses Land the Gig: Employers Still Choose Workers Who ‘Look the Part’ and Shrinking the Racial Wealth Gap, One Mortgage at a Time.
For more information and to view the original research, visit the HBS Working Knowledge website.
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1008, 2023
Potential Multifamily Real Estate Crash: Implications for Savvy Investors
The Multifamily Market: A Forecast for Catastrophic Declines by the End of 2024
Introduction
The multifamily market has long been considered a lucrative investment opportunity for many real estate investors. However, recent trends and market indicators suggest that the industry could potentially experience significant declines by the end of 2024. In this article, we will explore the factors contributing to this forecast and educate the public on the potential risks involved in multifamily investments.The State of the Multifamily Market
The multifamily market has been thriving in recent years, with increasing demand for rental properties due to changing demographics, lifestyle preferences, and economic conditions. Low-interest rates, urbanization, and a growing population of renters have contributed to the sector’s success. However, as with any investment, there are always risks involved.Understanding the Market Trends
While multifamily investments have seen considerable growth in recent times, several trends indicate that the sector may be heading towards a decline. It is important for potential investors to understand these trends and make informed decisions.1. Market Saturation
One key factor contributing to the potential decline in the multifamily market is market saturation. Over the past few years, developers have flooded the market with new apartment complexes and rental units. This excessive supply has outpaced the demand in some areas, leading to increased competition and lower rental rates. As more rental properties become available, the market becomes saturated, making it challenging for investors to fill vacancies or achieve desired rental income.2. Economic Uncertainty
Another significant factor affecting the multifamily market is economic uncertainty. Economic downturns or recessions can have a detrimental impact on the rental market. During challenging economic times, individuals may struggle to afford rental payments, leading to a rise in eviction rates and increased vacancies for property owners. Economic uncertainty, particularly in light of recent events such as the COVID-19 pandemic, can significantly impact the stability and profitability of multifamily investments.3. Changing Lifestyle Preferences
Shifts in lifestyle preferences among renters are also influencing the multifamily market. Millennial renters, for example, are increasingly prioritizing flexibility and mobility over long-term commitments. The rise of remote work and digital nomadism has also impacted the demand for rental properties. As preferences evolve, there is a growing demand for alternative housing options such as co-living spaces or short-term rentals, which may divert attention and potential revenue from traditional multifamily properties.The Dangers of Multifamily Investing
1. Potential Oversupply
Investing in a saturated market can lead to decreased occupancy rates and lower rental income. Property owners may struggle to find tenants or achieve competitive rental rates, ultimately impacting their return on investment. Oversupply of rental properties can lead to prolonged vacancies, increased maintenance costs, and difficulty in attracting qualified tenants.2. Economic Volatility
The multifamily market is susceptible to economic volatility, as evidenced by the recent global economic downturn caused by the COVID-19 pandemic. During times of economic uncertainty, rental rates may decline, and evictions may rise, putting significant strain on property owners. This volatility exposes investors to potential financial losses and challenges in securing steady rental income.3. Shifts in Tenant Demand
Changing tenant demands and preferences pose a risk to multifamily investors. Traditional long-term leases may become less desirable as renters gravitate towards more flexible short-term rental options or co-living spaces. Adapting to these changing demands may require additional investments or modifications to the property, which can be costly and time-consuming.Conclusion
While the multifamily market has shown robust growth in recent years, it is essential for potential investors to be aware of the potential risks and challenges lying ahead. Market saturation, economic uncertainty, and changing lifestyle preferences among renters are all factors that contribute to the forecasted decline in the multifamily market by the end of 2024. It is crucial to thoroughly research and analyze market conditions, assess the demand and supply dynamics, and evaluate potential risks before making any investment decisions. Seeking advice from real estate professionals and financial advisors can also provide valuable insights and guidance in navigating the multifamily market. Remember, knowledge and informed decision-making are key to successful investments in any real estate sector. Stay vigilant, adapt to changes, and always be prepared for potential challenges. Get started with a license in Real Estate, Mortgage, Insurance, or Finance by visiting CameronAcademy.com.1008, 2023
Which mortgage is right for you: fixed or adjustable rate?
The Pros and Cons of Fixed-Rate and Adjustable-Rate Mortgages
Introduction
Buying a home is an exciting time, but it also comes with important decisions to make. One of the most significant decisions is choosing between a fixed-rate mortgage and an adjustable-rate mortgage (ARM). Understanding the differences and weighing the pros and cons of each option can help you make an informed decision that aligns with your financial goals and circumstances.What is a Fixed-Rate Mortgage?
A fixed-rate mortgage is a type of home loan where the interest rate remains the same throughout the entire term of the loan. This means that your monthly mortgage payment will remain constant, providing stability and predictability in your budget.The Benefits of a Fixed-Rate Mortgage
There are several advantages to choosing a fixed-rate mortgage: 1. Consistent Monthly Payments: With a fixed-rate mortgage, your monthly mortgage payment remains the same, which can be beneficial for budgeting and long-term financial planning. You won’t have to worry about fluctuations in interest rates and unexpected increases in your payment. 2. Predictable Total Interest Costs: Since the interest rate is fixed, you can easily calculate the total interest costs over the life of the loan. This allows you to plan and budget accordingly, knowing exactly how much you will pay throughout the loan term. 3. Protection from Rising Interest Rates: If interest rates rise in the future, you’ll be protected if you have a fixed-rate mortgage. Your interest rate and monthly payment will remain the same, regardless of market conditions. 4. Long-Term Stability: If you plan to stay in your home for a long time, a fixed-rate mortgage offers stability and peace of mind. You won’t have to worry about the uncertainty and potential financial strain that comes with adjusting interest rates.What is an Adjustable-Rate Mortgage (ARM)?
An adjustable-rate mortgage, as the name suggests, has an interest rate that can vary over time. The initial interest rate is typically lower than that of a fixed-rate mortgage, but it can adjust periodically, based on certain market indexes.The Benefits of an Adjustable-Rate Mortgage
While an adjustable-rate mortgage may not be suitable for everyone, it does offer some benefits worth considering: 1. Lower Initial Interest Rate: One of the main advantages of an ARM is the lower initial interest rate compared to a fixed-rate mortgage. This can result in lower monthly payments, allowing you to potentially afford a more expensive home or allocate the savings towards other financial goals. 2. Potential for Lower Rates in the Future: If interest rates decrease over time, your adjustable-rate mortgage could adjust downwards, resulting in lower monthly payments. This can save you money in the long run if you plan on staying in your home for a short period or if you believe interest rates may drop. 3. Flexibility: Adjustable-rate mortgages often have an initial fixed-rate period, typically ranging from 3 to 10 years. During this period, your interest rate remains fixed, providing stability while enjoying the benefits of a lower interest rate. This can be advantageous if you plan to sell the property or refinance before the adjustable period begins.The Risks of an Adjustable-Rate Mortgage
While there are potential benefits to an adjustable-rate mortgage, it’s important to consider the risks associated with this type of loan: 1. Uncertain Future Payments: Since the interest rate can fluctuate, your monthly mortgage payment can also change. This uncertainty can make budgeting and financial planning more challenging, especially if your income is fixed and your ability to absorb payment fluctuations is limited. 2. Potential for Higher Rates in the Future: If interest rates rise over time, your adjustable-rate mortgage could also adjust upwards. This means your monthly payments may increase, potentially putting a strain on your budget. 3. Long-Term Stability: If you plan to stay in your home for an extended period, the uncertainty of an adjustable-rate mortgage may not be the most suitable option. Stability and predictability may be more beneficial for your financial well-being in the long run.Which Mortgage is Right for You?
Determining which type of mortgage is right for you depends on several factors, including your financial goals, risk tolerance, and plans for your future: 1. Consider a Fixed-Rate Mortgage If: – You prefer consistency and predictability in your monthly payments. – You plan to stay in your home for a long time. – You want to protect yourself from potential rising interest rates. 2. Consider an Adjustable-Rate Mortgage If: – You plan to sell or refinance before the adjustable period begins. – You believe that interest rates may decrease in the future. – You are comfortable with the uncertainty of potential payment fluctuations.Conclusion
Choosing between a fixed-rate mortgage and an adjustable-rate mortgage is an important decision when purchasing a home. Understanding the benefits and risks of each option can help you make an informed choice that aligns with your financial goals and circumstances. Whether you prioritize stability, predictability, or potential savings, weighing your options carefully and seeking professional advice can ensure that you select the mortgage that best fits your needs. Remember, every individual and situation is unique, so take the time to assess your own circumstances before making a final decision.908, 2023
House Hunting? Overcoming Obstacles to Find Your Dream Home
Introduction
The real estate market has witnessed a sluggish period recently, as various factors have hindered its growth and stability. Affordability concerns, limited inventory, credit tightening, rising interest rates, and a rebound in home prices following a brief correction last fall have all contributed to the challenges faced by both buyers and sellers. In this article, we will explore these intricacies of the current housing market and provide valuable insights to help you navigate this dynamic landscape.
1. Affordability Challenges
The dream of homeownership has become increasingly difficult to achieve for many individuals and families. Over the past few years, housing prices have outpaced wage growth, making homes less affordable. This affordability gap has been exacerbated by the limited supply of affordable homes, particularly in highly sought-after areas. As a result, potential buyers find themselves struggling to find suitable options that align with their budget and lifestyle preferences.
2. Limited Inventory
Another key issue plaguing the housing market is the shortage of available properties for sale. The demand for homes continues to outstrip the supply, leading to increased competition among buyers. This scarcity not only drives up prices but also limits the range of choices available to prospective homeowners. Consequently, buyers often find themselves compromising on their preferences or delaying their homeownership plans until more inventory becomes available.
3. Credit Tightening
Access to credit plays a vital role in the real estate market. However, recent credit tightening measures have made it more challenging for some buyers to secure financing. Lenders have become more cautious, implementing stricter requirements that may exclude potential homeowners who previously would have qualified for a mortgage. While these measures aim to reduce the risk of another housing crisis, they can add an additional layer of complexity for those seeking to secure a home loan.
4. Rising Interest Rates
Interest rates are another factor contributing to the current slowdown in the housing market. After a prolonged period of historically low rates, the Federal Reserve has gradually raised rates in response to a strengthening economy. Higher interest rates translate into increased mortgage costs, which can deter some potential buyers. Moreover, rising rates also impact affordability, as higher monthly mortgage payments decrease the purchasing power of borrowers. Consequently, this can further intensify the challenges faced by buyers in an already competitive market.
5. Home Prices Firming Up
In recent years, the housing market experienced a correction period, characterized by a temporary decline in home prices. However, this correction has largely subsided, and home prices are once again on the rise. While homeowners may welcome this trend, buyers are confronted with the reality of higher purchase prices. This situation pushes affordability barriers even further, hampering the ability of many potential buyers to enter the market.
Tips for Prospective Buyers and Sellers
Despite the complexities of the current housing market, there are strategies that can help buyers and sellers navigate these challenges successfully. Consider the following tips:
1. Conduct Thorough Research: As a prospective buyer or seller, it is crucial to stay informed about market trends, interest rates, and local inventory levels. This knowledge will empower you to make informed decisions and capitalize on favorable conditions.
2. Partner with a Knowledgeable Real Estate Agent: Enlisting the help of a reputable and experienced real estate agent can prove invaluable. Agents possess in-depth knowledge of the local market and can guide you through the buying or selling process, providing insights and strategies specific to your situation.
3. Plan for Your Budget and Mortgage: Buyers should thoroughly evaluate their financial situation and establish a realistic budget before beginning their search. Becoming pre-approved for a mortgage can streamline the purchasing process and increase the chances of securing a desirable property. Additionally, sellers should work with an agent to set an appropriate listing price to maximize their chances of a successful transaction.
4. Seek Out Alternative Financing Options: If traditional lending options prove challenging, consider exploring alternative financing routes, such as government-backed loan programs or down payment assistance programs. These options may offer more flexibility and accessibility in achieving homeownership goals.
5. Patience and Flexibility: In a competitive market, patience and flexibility are essential. Buyers may need to compromise on certain preferences or expand their search radius to find suitable options. Similarly, sellers should be open to negotiation and market feedback to ensure a successful sale.
Conclusion
The current state of the housing market presents challenges that require careful consideration and strategic planning for both buyers and sellers. Affordability concerns, limited inventory, credit tightening, rising interest rates, and firming home prices all contribute to the complexity of this dynamic landscape. However, armed with knowledge, realistic expectations, and the right support system, individuals can overcome these challenges and achieve their real estate goals. Remember to stay up to date with market conditions, seek professional guidance, and remain patient and flexible throughout the process. With perseverance, informed decision-making, and adaptability, the path to successful real estate transactions can be navigated in any market environment.
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