The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.
Key Findings
According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.
The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.
On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.
Motivations and Emerging Technologies
The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.
Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.
For those interested in delving deeper into these findings, the full report is available for download here.
“`
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
Skyrocketing insurance premiums and soaring rebuilding costs are transforming communities across Southwest Florida, especially in the wake of Hurricane Ian. As longtime residents struggle to keep up with rising financial pressure, wealthier newcomers and stricter building standards are reshaping the identity of places like Fort Myers Beach. With insurance rates now driving home sales, triggering potential foreclosures, and squeezing both owners and renters, Florida’s middle-class families face a growing question: can they afford to stay in the state they love?
Florida’s insurance industry is stabilizing fast, with nearly 1.6 million policies shifting from Citizens to private insurers and litigation dropping sharply. Regulators report stronger market confidence, decreasing premiums, and renewed competition—signaling one of the healthiest periods the state has seen in years.
A Leon County judge has ordered the restart of arbitration for Citizens Property Insurance claims, directly conflicting with a previous ruling that halted the process as potentially unconstitutional. With more than 400 cases now back in motion, real estate, insurance, and mortgage professionals can expect renewed activity in claim disputes and fresh uncertainty as Florida courts clash over the legality of Citizens’ arbitration system.
The DFW market is transitioning into a new construction phase marked by a slowdown in office development, a more selective approach to industrial projects, and an evolving housing landscape shaped by affordability and population growth. Developers are recalibrating their priorities, and for real estate professionals, understanding these shifts offers a critical edge in navigating—and capitalizing on—the next phase of the metroplex’s growth.
A new federal lawsuit claims Zillow pushed homebuyers toward Zillow Home Loans by rewarding affiliated agents with valuable leads — all without proper disclosure. The suit alleges undisclosed incentives, referral quotas, and potential RESPA violations, raising major concerns about steering, fiduciary duties, and Zillow’s expanding mortgage ambitions.
The mortgage industry is evolving fast, and the lenders who come out on top will be those who innovate without uprooting what already works. By building on strong technology foundations, streamlining workflows and adopting smart automation, lenders can reduce costs, improve customer experience and stay resilient in any market cycle. This article breaks down why innovation matters now, how a stable tech ecosystem protects lenders in volatile conditions and why small, strategic steps can drive long-term transformation.
