“`html

The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.


Key Findings

According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.


The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.


On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.


Motivations and Emerging Technologies

The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.


Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.


For those interested in delving deeper into these findings, the full report is available for download here.


Cover of the realtors® technology survey report
“`

More Articles

Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!

Aquarius Yearly Horoscope 2025: A Year of Balance and Opportunities

As the year unfolds, the first half may present obstacles in health, finances, and relationships. However, the latter half promises better prospects in academics, career, and overall stability.

By |November 4, 2025|Categories: Article, Astrology, Horoscope Predictions|Tags: , |0 Comments

Balancing Real Estate and AI: Amanda Overcash’s Dual Career Path

In the heart of Texas, Amanda Overcash juggles a full-time real estate career with a unique side hustle that has caught the attention of many. By day, she's closing deals in real estate; by night, she's training artificial intelligence at her kitchen table.

By |November 4, 2025|Categories: AI Industry, Article, Gig Economy|Tags: , |0 Comments

Top Real Estate Schools in North Carolina for 2025: A Comprehensive Guide

In the competitive world of real estate, choosing the right educational path is paramount. Aspiring brokers in North Carolina are in luck, as a recent article meticulously evaluates the top real estate schools in North Carolina for 2025. This comprehensive guide aims to ensure that students not only pass the state exam but also achieve early career success.

By |November 4, 2025|Categories: Article, Education, Real Estate|Tags: |0 Comments

AI Tools Revolutionizing the Real Estate Industry

In the rapidly evolving world of real estate, staying ahead of the curve is no longer a luxury but a necessity. As the industry embraces technological advancements, AI tools are emerging as indispensable allies for real estate agents seeking to gain a competitive edge.

By |November 4, 2025|Categories: AI Tools, Article, Real Estate|Tags: , |0 Comments

Investopedia’s In-depth Review of Online Real Estate Schools: A Guide for Aspiring Professionals

Investopedia's comprehensive review is a beacon for those seeking to navigate the myriad options available.

By |November 3, 2025|Categories: Article, Online Education, Real Estate|Tags: , |0 Comments

Investopedia’s Comprehensive Guide to the Best Online Real Estate Schools in 2025

In today's rapidly evolving educational landscape, Investopedia emerges as a beacon for those aspiring to become licensed real estate professionals.

By |November 3, 2025|Categories: Article, Education, Real Estate|Tags: |0 Comments