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YOUR ON: Transforming Real Estate: The Role of Technology in the Modern Era

Transforming Real Estate: The Role of Technology in the Modern Era

In the rapidly evolving landscape of real estate, technology is reshaping the way we buy, sell, and manage properties. Once reliant on traditional methods, the industry now embraces cutting-edge innovations like artificial intelligence and computer vision.

Zillow’s Zestimate tool is a prime example of this digital transformation. Initially launched in 2006, this tool has drastically improved its accuracy over the years. By incorporating traditional real estate metrics alongside advanced technologies, such as computer vision, it offers a median error rate just above 3 percent. This is a significant leap from its early days when the error rate hovered around 14 percent.

The influence of AI in real estate extends beyond Zillow. As AI technology matures, more automated valuation models (AVMs) are emerging, offering new ways to appraise properties. This shift is not just about valuation; it’s about transforming the entire real estate transaction process.

Redfin, another leader in real estate tech, introduced its “Instant Updates” feature over a decade ago. This tool has revolutionized how prospective buyers receive notifications about new listings and price changes. According to Jen Chao, Vice President of Engineering at Redfin, “We can notify our customers faster than anybody else,” ensuring they are the first to know about market changes.

The concept of iBuying further exemplifies the industry’s pivot towards immediacy. Platforms like Opendoor have made selling homes akin to trading cars, offering cash offers and quick sales. This model, while currently a small portion of the market, is expected to grow significantly.

As we look to the future, the real estate sector is poised for even more transformation. Companies like Redfin and Zillow are leading the charge, but they are not alone. The industry is becoming a tapestry of tech-driven companies, each contributing to a more efficient, transparent, and user-friendly market.

For a deeper dive into these trends and to explore the companies shaping the future of real estate, you can read the full article on Built In.

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Total Views: 8Daily Views: 3By Categories: Article, Real Estate, TechnologyTags: , Published On: March 11, 2025Last Updated: March 11, 2025

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