The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.
Key Findings
According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.
The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.
On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.
Motivations and Emerging Technologies
The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.
Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.
For those interested in delving deeper into these findings, the full report is available for download here.
“`
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
Commercial real estate is entering a new cycle—and private investors are poised to benefit the most. Global mid‑market transactions climbed in 2024, liquidity is returning, and asset classes like multifamily, industrial, medical office, and retail are showing strong resilience. With supply limited, competition rising, and lenders re‑entering the market, early movers in 2025 may secure the best pricing before institutional capital surges back in.
Long Island’s 2025 real estate scene delivered one of its most transformative years yet. Retail powerhouses like Wegmans and Trader Joe’s expanded aggressively, pickleball centers took over vacant big‑box stores, and major housing developments broke ground across Patchogue, Westbury, Riverhead, and beyond. Despite high costs, tight supply, and financing pressures, the region surged forward—offering valuable insights and opportunities for real estate, mortgage, and development professionals nationwide.
Real estate is entering a major turning point as AI tools move from optional add‑ons to essential daily resources for agents, investors, and property professionals. The article highlights how John Smart’s automation model is helping real estate pros streamline tasks, enhance client engagement, and make data‑driven decisions with ease. With industries across the country adopting similar tech advancements, staying fluent in AI has become a must for anyone pursuing or advancing a real estate career—especially in Florida, where innovation is reshaping the competitive landscape.
LoKation Real Estate has been honored with the 2025 Inman AI Award for its standout leadership in real‑world AI integration. Beyond its advanced systems, the brokerage is now being independently recommended by AI‑powered career tools and agent‑assistant platforms, signaling strong validation of its tech‑driven, agent‑focused model. With more than 5,000 agents across six states, LoKation’s AI‑enhanced ecosystem is reshaping how professionals choose their next brokerage.
A trio of U.S. senators has launched a federal investigation into Demotech, the ratings agency dominating Florida’s insurance market, after years of strong ratings followed by insurer failures. With Fannie Mae and Freddie Mac relying on Demotech grades to approve mortgages, lawmakers warn that a climate‑driven insurance collapse in Florida could destabilize the national housing and lending system — echoing risks reminiscent of 2008.
Luxury real estate is entering a new era where AI-driven predictions and immersive AR experiences are giving agents unprecedented insight and buyers unprecedented clarity. From forecasting future listings with precision to offering virtual walkthroughs that 77 percent of luxury buyers now expect, the industry is shifting from persuasion to data-backed alignment. Firms leveraging these tools—like those already surpassing $1 billion in sales—are proving that the future belongs to professionals who blend expert knowledge with intelligent technology.
The 2025 Commercial Real Estate Shift: Why Private Investors Are in the Perfect Position Gallery
