The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.
Key Findings
According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.
The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.
On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.
Motivations and Emerging Technologies
The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.
Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.
For those interested in delving deeper into these findings, the full report is available for download here.
“`
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
The average 30-year mortgage rate slipped to 6.18% just before Christmas, offering a small break from last year’s higher levels. Yet despite the improvement, mortgage applications for purchases and refinances have fallen to a three‑month low as buyers remain cautious. With mixed rate movements, fluctuating Treasury yields, and affordability challenges still weighing on first‑time buyers, the market is showing signs of stability but not momentum. Real estate professionals who stay informed on these shifting conditions will be best positioned to guide clients in 2026.
New CoStar data shows a widening split in the U.S. commercial real estate market, with high-value office towers, industrial hubs and major retail assets posting steady gains while smaller properties in secondary markets continue to lose ground. Premium assets logged their sixth straight monthly price increase in November, boosted by falling interest rates and limited new construction, while lower‑tier properties saw continued price declines and weakening demand.
Microsoft has eliminated long‑standing volume discounts on cloud services like Microsoft 365, Power BI, Intune and Defender, meaning healthcare organizations will soon pay the same price per seat whether they purchase 100 or 10,000 licenses. With the change taking effect at renewal, hospitals and health systems must begin auditing unused licenses, right‑sizing staff tiers, and re‑evaluating digital workflows to avoid major cost spikes. CDW is stepping in with advisory support, cost‑optimization tools, and flexible CSP options to help organizations navigate the transition before budgets tighten further.
America is still short nearly 2.8 million homes, and in 2026 the states driving the bulk of new construction are once again Florida and Texas. With the South producing more than half of all new building permits nationwide, these regions are shaping the future of inventory, affordability, and opportunity. For real estate, mortgage, insurance, and finance professionals, the surge in Southern homebuilding—especially in Florida—signals expanding career potential as new inventory enters the market and demand for licensed experts continues to rise.
A new Redfin report crowns Irondequoit, New York as the nation’s most competitive housing market, with homes selling in just 8.5 days and often above asking. Priced at a median of $249,132, the lakeside suburb is drawing buyers seeking affordability and speed. The surprising lineup of competing markets—from Bay Area tech hubs to Rust Belt metros—highlights a shifting post‑pandemic housing landscape where affordability pressures and regional disparities continue to shape buyer behavior.
Alaska has overhauled its Third Party Administrator licensing rules, eliminating major long‑standing exemptions and pulling many previously exempt organizations into full licensing requirements starting January 1, 2026. Under Senate Bill 132 and Bulletin B 25‑09, TPAs must now review their operations, prepare documentation, and monitor upcoming state guidance as Alaska moves toward stricter oversight and stronger consumer protection.
