The National Association of REALTORS® recently unveiled a survey shedding light on the profound impact of technology within the real estate sector. This comprehensive survey reveals that technologies such as eSignature, social media, and drone photography/video are leading the charge in transforming how REALTORS® engage with their clients.
Key Findings
According to the survey, a staggering 79% of REALTORS® have adopted eSignature tools, making it the most prevalent technology in use. Following closely are social media platforms, utilized by 75% of REALTORS®, and drone technology, embraced by 52%. These tools are not just enhancing efficiency but are also significantly improving client interactions and the overall buying and selling process.
The survey also highlights that 45% of REALTORS® have received positive feedback from clients regarding the integration of technology in real estate transactions. Moreover, 38% agree, and 29% strongly agree, that their brokerage provides the necessary technological tools for success.
On average, 34% of REALTORS® spend between $50-$250 monthly on technology, underscoring the financial commitment to staying technologically adept.
Motivations and Emerging Technologies
The primary motivations for adopting new technology include saving time (66%) and enhancing client experience (64%). Social media stands out as the top lead-generating technology, with 39% of REALTORS® citing it as their primary tool for acquiring new business opportunities. This is followed by Customer Relationship Management (CRM) systems at 23%, and local MLS at 17%.
Interestingly, 59% of REALTORS® are embracing emerging technologies, although many are still in the learning phase. While 33% have found AI to have a moderately positive impact on their business, a significant 88% have not yet actively explored AR/VR for their business activities. Additionally, about 14% have ventured into investing in cryptocurrency.
For those interested in delving deeper into these findings, the full report is available for download here.
“`
More Articles
Getting licensed or staying ahead in your career can be a journey—but it doesn’t have to be overwhelming. Grab your favorite coffee or tea, take a moment to relax, and browse through our articles. Whether you’re just starting out or renewing your expertise, we’ve got tips, insights, and advice to keep you moving forward. Here’s to your success—one sip and one step at a time!
President Trump recently suggested mortgage rates will drop “a lot lower” by early 2026, sparking industry-wide curiosity — but current economic data tells a more measured story. With today’s 30‑year fixed hovering near 6.25%, experts say meaningful declines remain possible, though not guaranteed, and would depend on softer inflation, weaker economic signals, or a shift in bond market behavior. While political comments created headlines, analysts emphasize that only market conditions — not rhetoric — can drive rates down. Independent forecasts already point toward mid‑5% rates by 2026, offering a potentially healthier landscape for buyers, agents, and mortgage professionals preparing for the next cycle.
Artificial intelligence has moved from a futuristic concept to a central force driving today’s mortgage industry. From smarter underwriting to enhanced borrower experiences and tighter compliance, AI is transforming every corner of mortgage lending. As expectations rise and competition accelerates, AI literacy is no longer optional — it’s a core skill every mortgage, real estate and finance professional must master to stay relevant and lead confidently.
Global commercial real estate is shifting away from short-term recovery cycles and entering a long-term transformation driven by technology, sustainability, demographic change, and evolving work‑life patterns. Capital is becoming more selective, favoring resilient assets and alternative lenders, while high‑demand sectors such as industrial, logistics, data infrastructure, and specialized residential continue to outperform. Geography, sustainability standards, and flexibility are emerging as defining forces for the next cycle, signaling major opportunities—and challenges—for real estate professionals preparing for the future.
Artificial intelligence has moved from hype to essential infrastructure in the real estate world. From smarter valuations and predictive analytics to automated lead generation and personalized property-matching tools, AI is transforming how agents, brokers, lenders, and managers operate. As top platforms like Zillow, Redfin, Opendoor, and dozens more integrate deep‑learning technology, professionals across real estate, mortgage, insurance, and finance are being pushed to adapt. The future belongs to those who embrace these tools — and use them to elevate speed, accuracy, and client experience.
Florida’s once‑troubled property insurance market has staged an impressive recovery after its near‑collapse in 2022. A new ALIRT Insurance Research report shows that legislative reforms, tighter underwriting and the arrival of new insurers have restored stability, reduced Citizens’ policy load and revived industry confidence. While risks remain, the rebound is reshaping housing affordability and creating fresh opportunities for real estate, mortgage and insurance professionals.
A new bill gaining momentum in Tallahassee would stop insurers from denying claims based solely on artificial intelligence. Championed by Rep. Hillary Cassell, the proposal aims to restore trust in Florida’s troubled insurance market by ensuring human oversight in decisions that affect homeowners, newcomers, and industry professionals. As debates intensify, experts warn AI is reshaping insurance faster than ever—making it critical for real estate, mortgage, and insurance professionals to understand the regulatory shifts ahead.
